- Saturday, May 18, 2024
Starbucks has observed numerous instances where consumers initiate digital orders but fail to complete transactions.
By: Vivek Mishra
Starbucks posted lower profits on decreased sales, attributing the decline to weakening consumer sentiment and challenging conditions in China.
CEO Laxman Narasimhan expressed disappointment, citing adverse weather in the US as an additional factor.
“Our performance fell short of expectations,” Narasimhan said, acknowledging the impact of cautious consumers and economic uncertainties on sales.
Quarterly profits totalled £613.33 million, down 15 per cent compared to the same period last year, with revenues declining two per cent to £6.83 billion.
Comparable store sales in North America dropped by three per cent, while China experienced an 11 per cent decrease.
Chief financial officer Rachel Ruggeri mentioned that the company had a “comprehensive” plan to address the challenges following a “difficult” quarter.
Narasimhan said that the chain was implementing technologies to enhance consumer awareness regarding the status of online orders.
Starbucks has observed numerous instances where consumers initiate digital orders but fail to complete transactions.
“Here lies opportunity,” remarked Narasimhan, emphasising the intention to enhance the communication system, especially during the morning rush.
Shares of Starbucks experienced a roughly 10 per cent decline in after-hours trading.
(AFP)
