Skip to content
Search

Latest Stories

Top 5 reasons why Lidl’s Dubai chocolate is in such high demand across Europe

For those who haven’t yet tasted it, the hunt continues

Lidl’s

Lidl stocking recreations of this luxurious treat

Getty Images

The Dubai-style chocolate bar has quickly become a sensation across Europe, with supermarkets like Lidl stocking recreations of this luxurious treat. Originally created by Fix Dessert Chocolatier in the United Arab Emirates, the chocolate’s appeal has grown far beyond its origins, leading to a frenzy among shoppers and a surge in demand across the continent. But what exactly is driving this chocolate craze? Here are the top five reasons why Lidl’s Dubai-style chocolate is flying off the shelves.

1. Exotic ingredients and a unique flavour profile

At the core of the Dubai-style chocolate’s popularity is its exotic and indulgent combination of ingredients. The original creation by Fix Dessert Chocolatier, known as the “Can’t Get Knafeh Of It” bar, blends high-quality Belgian or Swiss milk chocolate with a rich pistachio filling and a crispy kataifi pastry. This fusion of flavours creates a truly unique taste experience that sets it apart from more traditional European chocolates.


The use of premium ingredients, such as Swiss chocolate and Middle Eastern knafeh, elevates the chocolate bar to a luxury product. The rich textures and flavours have captured the attention of chocolate lovers, making it a must-try treat for those in search of something new and exciting.

2. Social media hype driving popularity

The Dubai chocolate bar owes much of its meteoric rise in popularity to the power of social media. Platforms like TikTok and Instagram have played a significant role in spreading the word, with influencers and food bloggers showcasing the luxurious bar to millions of followers. Viral unboxing videos, taste tests, and reviews have all contributed to building the hype around this sweet treat.

As more people post about their experience with the Dubai-style chocolate, the desire to join the trend and share their own encounters with the bar continues to grow. Social media has amplified the chocolate’s appeal, transforming it from a simple indulgence into a viral sensation that everyone wants to try.

3. Limited availability and the scarcity effect

One of the key drivers of the Dubai chocolate craze is its limited availability. The original handmade bars from Fix Dessert Chocolatier are only available in the UAE, which has added to the exclusivity of the product. In Europe, recreations from supermarkets like Lidl and premium chocolatiers like Lindt are also in short supply, often selling out within minutes of hitting the shelves.

Lidl\u2019s Dubai chocolateLidl’s Dubai-style chocolate has captured the hearts of sweet lovers across EuropeLidl-UK

This scarcity has created a sense of urgency among shoppers, who worry about missing out on the chance to purchase the chocolate. As a result, buyers are even resorting to queuing outside stores or purchasing the bars in bulk to ensure they don’t leave empty-handed. The limited stock, combined with high demand, has driven the product’s desirability and contributed to its cult-like status.

4. Resale frenzy and markups

With the chocolate’s popularity far exceeding supply, resale markets have emerged, further fuelling the frenzy. In countries like Portugal, Lidl’s Dubai-style chocolate bars, which originally retail for €4.99, are being resold for up to four times the price on platforms like OLX and Vinted. According to reports, this markup has made the chocolate a valuable commodity for those looking to capitalise on the scarcity.

The demand for the product has pushed prices higher, making the bars more desirable for those who couldn’t get their hands on them initially. The resale market reflects the high value attached to the chocolate, with fans willing to pay a premium to experience the unique flavours.

5. The appeal of homemade alternatives

For chocolate lovers who have been unable to find the Dubai-style bars in stores, homemade versions have gained traction as a popular alternative. Social media influencers and food content creators have begun sharing recipes that mimic the luxurious flavours of the original bar. Using ingredients like Belgian chocolate, pistachios, and kataifi, these homemade recreations aim to bring the magic of the Dubai-style chocolate into kitchens across Europe.

The rise of these DIY versions highlights the versatility of the chocolate and the determination of fans to experience its unique taste, even if they can’t find the official product. It also showcases how the Dubai-style chocolate has become more than just a treat—it’s inspired creativity and a broader cultural appeal.

The Dubai chocolate craze continues

Lidl’s Dubai-style chocolate has captured the hearts of sweet lovers across Europe, becoming one of the most coveted treats on the market. From its exotic ingredients and social media fame to its scarcity and high resale value, this chocolate bar has become a symbol of indulgence and exclusivity. Whether it’s the allure of trying something different or the desire to join a viral trend, the demand for Dubai-style chocolate shows no signs of slowing down.

For those who haven’t yet tasted it, the hunt continues. With limited availability and increasing popularity, getting your hands on this luxurious chocolate might be a challenge, but for many, it’s worth the effort. After all, who wouldn’t want to experience the sweet sensation that has taken Europe by storm?

More For You

Frozen vegetable lasagne

The FSA has urged customers to check if they have bought the affected lasagne and return it to the store from which it was purchased

iStock

Frozen vegetable lasagne recalled from Iceland due to potential plastic contamination

Vegetable lasagnes sold in Iceland supermarkets are being urgently recalled over concerns they may contain hard pieces of plastic, which could pose a risk to consumers. The recall applies to 400g packs of the lasagne with best-before dates of 23 July 2026 and 30 July 2026. Shoppers who purchased these specific products are being advised not to eat them and to return them to the store for a full refund.

Food Standards Agency issues warning

The Food Standards Agency (FSA) has issued a precautionary recall notice, alerting customers to the potential hazard posed by the contaminated lasagnes. The agency explained that the product might contain hard plastic, making it unsafe for consumption. The FSA emphasised that only the products with the specified best-before dates are affected by the recall.

Keep ReadingShow less
Captain D's

Captain D’s has been a staple in the American casual dining scene

iStock

Captain D’s seafood restaurant set to make its European debut in Kent

Captain D’s, a popular American seafood restaurant chain, is making waves as it prepares to open its first European location in Kent in August 2025. This venture marks the brand’s entry into the UK market and, more broadly, into Europe. As Captain D’s sets its sights on international expansion, it is planning to introduce 20 new stores across the UK, with additional locations in Sussex and Hampshire slated to open soon after the Kent launch.

Known for its signature seafood dishes, Captain D’s has been a staple in the American casual dining scene, with over 530 outlets across 23 states. The chain is particularly celebrated for its batter-dipped fish, grilled shrimp, and salmon, which have earned it a loyal following in the US. Now, British customers will have the opportunity to experience the restaurant’s unique take on seafood.

Keep ReadingShow less
McDonald's Shamrock shake

Shamrock Shake for a two-week run

McDonald's UK

McDonald's Shamrock shake makes its UK debut

After last year’s successful release of the Grimace Shake, McDonald’s UK has turned to green, launching the limited-edition Shamrock Shake for a two-week run. This festive mint-flavored treat, a St. Patrick’s Day tradition in the U.S., has now made its way to the UK, with fans eager to get their hands on this iconic shake before it disappears.

The Shamrock Shake combines a cool peppermint syrup with McDonald’s signature creamy milkshake base, offering a refreshing and unique flavor experience. The shake’s bright green color captures the spirit of spring and St. Patrick’s Day, making it the perfect treat for the season.

Keep ReadingShow less
Lab-grown food may hit UK shelves in two years

The FSA aims to approve two lab-grown products within two years.

iStock

Lab-grown food may hit UK shelves in two years

In a world where technology is reshaping every aspect of our lives, it’s no surprise that the food on our plates is next in line for a revolution. Lab-grown meat, dairy, and even sugar could be available for human consumption in the UK within the next two years, according to the Food Standards Agency (FSA). This development marks a significant milestone in the journey towards sustainable and innovative food production. But as the UK prepares to embrace this futuristic fare, questions about safety, ethics, and environmental impact loom large.

What is lab-grown food?

Lab-grown food, also known as cultivated or cell-based food, is produced by cultivating animal or plant cells in controlled environments. For example, meat is grown from animal cells in bioreactors, while sugar alternatives can be created by modifying yeast or other microorganisms. These products are designed to replicate the taste, texture, and nutritional profile of traditional foods but without the need for large-scale farming or animal slaughter.

Keep ReadingShow less
Indian food tours in the UK

From iconic Indian curry houses to bustling markets

iStock

Top 5 Indian food tours in the UK

The UK is filled with hidden spice trails, from iconic curry houses to bustling markets, where the air is thick with the scent of sizzling spices and tempting aromas. If you’re ready to indulge your taste buds while uncovering a little piece of India, these are the best Indian food tours in the UK that you won’t want to miss.

1. Brick Lane: The iconic curry capital

Keep ReadingShow less