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After LoveYatri, Salman Khan to produce yet another film for Aayush Sharma

Salman Khan launched his brother-in-law Aayush Sharma with much fanfare with romcom LoveYatri (2018) which hit the theatres in October. However, despite being promoted on a huge scale and garnering excellent reviews for its foot-tapping music, the movie did not open well at the ticket window and was declared a dud by the end of its theatrical run.

But looks like Salman Khan has not lost hopes in his brother-in-law and hence, he has decided to bankroll yet another project for him. Yes, you heard that right! Aayush Sharma will soon start shooting for Salman Khan Films’ next venture which is being touted as a regular massy action entertainer.


“Salman watched the film and liked Aayush’s performance and screen presence. They were discussing which film to do next when they got hold of a script that both thought would be perfect for the youngster. It will also be produced by Salman Khan Films. It’s an action-packed movie, which is extremely massy. Aayush has taken proper action training during his years of prep. He’s played the romantic lead in LoveYatri, so now he wanted to take up an out-and-out action film. He believes in the same concept as Salman Bhai. He wants to entertain the audience and has a strategy in place. He wants to reach the interiors of India, which many actors his age have failed to cater to,” a well-placed source reveals.

Aside from this new untitled project, Salman Khan is also producing a film titled Notebook, which marks the acting debut of veteran actress Nutan’s granddaughter Pranutan and one of his close friends’ son Zaheer Iqbal.

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5 mythological picks now streaming in the UK — must-watch

Why UK audiences are turning to Indian mythology — and the OTT releases driving the trend this year

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5 mythological picks now streaming in the UK — and why they’re worth watching

Highlights:

  • Indian mythological titles are landing on global OTT services with better quality and reach.
  • Netflix leads the push with Kurukshetra and Mahavatar Narsimha.
  • UK viewers can access some titles now, though licensing varies.
  • Regional stories and folklore films are expanding the genre.
  • 2025 marks the start of long-form mythological world-building on OTT.

There’s a quiet shift happening on streaming platforms this year. Indian mythological stories, once treated as children’s animation or festival reruns, have started landing on global services with serious ambition. These titles are travelling further than they ever have, including into the UK’s busy OTT space.

It’s about scale, quality, and the strange comfort of old stories in a digital world that changes too fast. And in a UK market dealing with subscription fatigue, anything fresh, strong, and rooted in clear storytelling gets noticed.

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