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Akshay Kumar takes up yet another cause-based film

Bollywood superstar Akshay Kumar, who has previously toplined such social dramas as Airlift (2016), Jolly LLB 2 (2017), Toilet: Ek Prem Katha (2018) and PadMan (2018), is gearing up to add yet another issue-driven film to his credit.

According to reports, Kumar is reuniting with filmmaker R. Balki after the thunderous success of their maiden venture, PadMan, which opened to great critical response earlier this year.


Titled Mahila Mandal, their next movie is likely to be a woman-centric subject just like PadMan which dealt with the issue of menstruation and hygiene. “The film is being called Mahila Mandal. In keeping with its title, it revolves around women. Nonetheless, the role that Akshay plays is of immense significance,” an industry source divulges the information.

If industry insiders are to be believed, Mahila Mandal revolves around a bunch of women scientists who worked on India’s Mars Orbiter Mission (MOM), also called Mangalyaan (2014).

The casting process for the roles of women scientists has also begun and from what we hear a story narration has been given to Vidya Balan and Nimrat Kaur and both the actresses have agreed to come onboard.

We are now waiting for an official announcement of the project.

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47% consumers are cancelling subscriptions: Is the $1.5 trillion economy starting to crack?

  • Streaming platforms are shifting aggressively to ad-supported tiers
  • Consumers underestimate subscription spending by up to 3x
  • Gen Z is normalising “subscribe-use-cancel” behaviour

Subscription businesses sold consumers a simple idea for years. Paying £9.99 every month felt easier than paying £300 upfront. That logic helped create a global subscription economy now valued at more than $1.5 trillion, spanning streaming, music, cloud storage, AI tools, fitness apps, gaming and even coffee memberships.

But the model that once looked unstoppable is entering a difficult phase as inflation, price fatigue and changing consumer behaviour collide. Around 47% of consumers cancelled at least one subscription this year, according to recent subscription industry surveys, while companies are increasingly shifting focus from rapid growth to customer retention.

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