Bollywood superstar Amitabh Bachchan's NFT collections of Madhushala, autographed posters and collectibles, have received approximately £ 716,379 in an auction organised by Beyondlife.Club.
BeyondLife.Club, a venture between Rhiti Entertainment and GuardianLink.io, had in August announced that Bachchan will roll out his NFT (non-fungible token) collection on the platform.
An NFT is a unit of data stored on a digital ledger called a blockchain that certifies a digital asset to be unique and therefore not interchangeable. NFTs can be used to represent items such as photos, videos, audio and other types of digital files.
The most successful during the auction was the Madhushala NFT collection - Amitabh Bachchan's father's poem - recorded in the superstar's own voice that crossed a total of £560,586 worth of bids for the entire collection, a statement said.
The highest bidder for this NFT will avail a meet-and-greet session with Big B, it added. Another highlight of the auction was The Loot Box NFT, wherein every buyer of the box received an assured art piece from the NFT collection. About 5,000 items from The Loot Box NFT collection featuring art pieces, Big B Punks, and rare vintage posters were sold out for approximately £7.41each within 54 minutes, the statement said.
“In this world of digitisation, NFTs have opened a new realm of opportunities to engage with my fans even more than before. The successful auction of my NFTs, some of the most treasured and personal moments of my life and career were so well received and invested in by my supporters," Bachchan said.
"This indeed was a very proud moment for me and also paves way for my industry folks too to come on board and engage with their fans with this new age technology,” he further said. The auction, which opened on November 1 and ended on November 4, was hosted on BeyondLife.Club. It was powered by Guardian Link, one of India's biggest decentralised branded marketplaces for NFTs.
“At Guardian, this has been a jubilant and important week. Our first drop was with the legendary Amitabh Bachchan, through BeyondLife.Club. We powered the drop's artistic conceptualisation and curation, tech of the LaunchPad as well as the blockchain aspects of the 5,000 heterogenous NFTs," GuardianLink co-founder and CEO Ramkumar Subramaniam said. He added that the company is setting up launch schedules, partnering with international artists and brands to bring their NFTs the same kind of momentum as well as launching a range of utility for their collectors, including Metaverses and unlockable content.
"We are moving aggressively to launch the most unique NFT game the NFT community has ever seen. While we are definitely catering to these elements, which are what the NFT community wants now, in our roadmap we see everything becoming NFTs where the collectibles and consumables will give way to more tangible utilitarian use cases," he concluded.
Rahul’s casual dismissal of that controversy has added fuel to the fire
Rahul Bhatt sparks controversy over remarks about sisters Alia and Pooja Bhatt
Rahul Bhatt, fitness trainer and son of veteran filmmaker Mahesh Bhatt, has found himself at the centre of a social media storm following controversial remarks about his half-sister, Alia Bhatt. In a recent interview, Rahul drew comparisons between Alia and their older sister Pooja Bhatt, calling the latter more talented, attractive, and principled.
The comments, which many have labelled inappropriate and insensitive, have sparked widespread criticism online. During the interview, Rahul stated, “In my opinion, she (Alia) is not even half of what my real sister Pooja is. Not in talent, not in looks, not in terms of being sexy. In front of my sister, she is ‘paani kam chai’ (watery tea). Amongst the siblings, the most talented and the most moralistic is Pooja.”
Social media users reacted strongly, questioning why Rahul would compare his sisters in such personal terms. Several users were particularly disturbed by his reference to their appearance and sex appeal, pointing out that such comparisons within a family cross boundaries of propriety. One comment read, “This is disturbing. Why talk about your sisters like that? It’s not just weird, it’s wrong.” Another post said, “There’s nothing respectful about comparing your siblings’ attractiveness in public.”
The backlash also reignited conversation around a decades-old controversy involving Mahesh Bhatt and Pooja Bhatt. Rahul was asked about the infamous 1990s magazine cover where the father-daughter duo shared a kiss, which had stirred public outrage at the time. Dismissing the criticism, Rahul said, “It doesn’t make any difference. It’s like water off a duck’s back. We know the truth, and we’ve seen everything since childhood.”
Rahul’s casual dismissal of that controversy has added fuel to the fire, with critics saying it reflects a broader issue of the Bhatt family being insensitive to public perception and boundaries. Many users questioned the need for bringing up old incidents in a bid to defend new and equally questionable statements.
As of now, neither Alia Bhatt nor Pooja Bhatt has issued any public response to Rahul’s remarks. Both actors, known for their significant contributions to Indian cinema, have typically kept family matters private despite living in the public eye.
This episode has also sparked debate over the role of public figures in maintaining respect when discussing family matters in the media. Observers say such comments, especially when involving women’s appearance and personal qualities, reinforce problematic attitudes and fuel unnecessary controversies.
While Rahul Bhatt is not as prominent in the entertainment industry as his father or sisters, his comments have made headlines and placed the Bhatt family in the spotlight for reasons beyond their creative work. For many, this serves as a reminder that public platforms come with responsibility, and that family ties should not be trivialised or dissected for attention or comparison.
The backlash is unlikely to subside soon, especially as fans and followers of Alia and Pooja continue to express disappointment over the way the situation has unfolded. Whether or not Rahul chooses to clarify or apologise remains to be seen.