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Anurag Kashyap compares streaming platforms to East India Company

Kashyap’s latest directorial film Kennedy premiered at the ongoing Cannes Film Festival.

Anurag Kashyap compares streaming platforms to East India Company

Well-known Bollywood filmmaker Anurag Kashyap, whose film Kennedy premiered at the ongoing Cannes Film Festival, has equated streaming platforms to East India Company.

In a conversation with Forbes India, the filmmaker said, "All the streamers are like that. They come in, they are your best friends, then they are the colonisers and then they start ruling you."


He further added that independent cinema is in a "very bad and confused place" right now, because of the lockdown.

“Independent cinema, right now, is in a very bad and confused place, because of the lockdown. Streaming kind of became the space for Indian cinema, but during the lockdown, even mainstream cinema started going streaming. So, streamers also prefer that over a lot of independent cinema. Now, you have to grab attention to survive."

He added, "It’s like every business. They come in and they are your best friend. They are like the East India Company. All the streamers are like that. They come in, they are your best friends, then they are the colonisers and then they start ruling you."

Kashyap also did not rule out the possibility of theatres shutting business. "Slowly, you will see what will happen. They will shut down theatres because theatres are enemies," he said.

Interestingly, Kashyap has worked a lot with streaming platforms over the years. He partnered with Netflix for the streamer’s first Indian original series, Sacred Games. In 2020, his film Choked was also released on the streaming platform, followed by anthologies – Lust Stories and Ghost Stories.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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