TAKE A TRIP WITH THE COMEDY QUEENS ADDING A NEW DIMENSION TO A MALE DOMINATED DOMAIN
by ASJAD NAZIR
GLASS ceilings that existed in the comedy world have been smashed globally by a new generation of fiercely talented funny girls who have brought something new and added a different dimension to all areas of the field.
The comedy stars are at different points in their respective careers and using the genre in diverse ways, but they are connected by the love of making people smile. With no one being able to freely travel due to restrictions, Eastern Eye decided to take readers on a free trip around the world with the help of eight funny females everyone is falling in love with.
Sukh Ojla - United Kingdom: The British actress turned stand-up comedian has had a remarkable rise in a relatively short space of time and in 2020 headlined her first national UK tour. The Punjabi princess of British comedy landed a book deal and has regularly been making high-profile appearances on television, including cult comedy series Mock The Week. With more projects on the way, including finishing her popular tour and headlining high-profile shows, Sukh is set to soar even further in coming years. Instagram & Twitter: @SukjOjla
Kaneez Surka – South Africa: Born and raised in Mthatha, South Africa, the comedian, actress and YouTuber has enjoyed great success. She has done everything from stand-up comedy, improv and funny online videos to a lot of high-profile collaborations in India. The funny girl gained international attention as a judge on Amazon Prime series Comicstaan, which is a stand-up comedy competition and has hosted hilarious Bumble podcast Is Romance Dead. She has never shied away from taboo topics in her comedy and has also been hosting a popular comedy improv battle on YouTube. Twitter & Instagram: @kaneezsurka
Faiza Saleem – Pakistan: The lawyer turned comedian has become a trailblazer in Pakistan and proving to be a major game-changer in the country. Her comedy sketches posted on social media and video sharing sites like YouTube have been watched by millions globally. She also founded Pakistan's first female comedy troupe, The Khawatoons, and inspired a new generation to follow in her footsteps. Faiza also promotes body positivity and has dared to be different every step of the way in a conservative country, which has subsequently led to a rapidly growing fanbase. Instagram: FaizaSaleem90 & Facebook: @faizasaleempage
Saloni Gaur – India: One of the fastest rising comedy stars in the world hasn’t let Covid-19 halt her progress and has been unstoppable. The superbly talented student has lit up social media with her hilarious Hindi language videos and got herself a huge following very quickly, including big-named celebrities. The stars who love her include ones she has satirised brilliantly. She landed her own sketch show on a streaming site, which is nothing like anything that has been broadcast in India before. The massive momentum means the jewel in India’s comedy crown will be sparkling internationally soon. Twitter & Instagram: @Salonayyy
Raba Khan - Bangladesh: The comedy queen from Dhaka in Bangladesh has entertained millions with her hilarious videos on YouTube and been dubbed as the country’s first famous female comedian. The young sensation launched her YouTube channel The Jhakanaka Project in 2014 as a 15-year-old and seen it grow to over 276,000 subscribers. She regularly shares funny videos and has become a household name, but also gone beyond comedy with a fashion line and a best-selling book. The Bangladeshi game-changer is regularly featured on lists of young influencers and is set to rise further in coming years. Facebook: @RabaKhan2013 & Instagram: @RabaKhan
(Photo by Frazer Harrison/Getty Images)
Geraldine Viswanathan – Australia: The talented 25-year-old Australian actress has smashed her way into Hollywood. She made her breakthrough in 2018 comedy Blockers and in 2020 made the leap to leading lady with critically acclaimed film The Broken Hearts Gallery. The fabulously funny film won the hearts of audiences and set up the young actress for a comedy career in international cinema. Her high-profile forthcoming projects include providing the lead voice for computer-animated sports comedy Rumble. Instagram: @yoyogeraldine & Twitter: @yoyogeraldinev
Lilly Singh – Canada: The YouTube comedy queen has gone from entertaining millions of subscribers on the video sharing site to getting her own boundary-breaking prime time talk show A Little Late With Lilly Singh. In 2020, she also got herself hilarious series Sketchy Times With Lilly Singh and signed projects, including providing her voice for a high-profile animated Hollywood project. The comedy superwoman has a strong following with young people and high-profile fans that include big-named Hollywood stars. The cool Canadian is hot property and has become a very strong role model. Twitter & Instagram: @Lilly
Mindy Kaling – USA: Arguably the most successful south Asian funny girl in the world, Mindy Kaling is a multi-talented star, who has skilfully balanced acting, writing and producing. She has delivered high-profile hit TV comedies, web serials and movies, which have all been connected by comedy and making millions laugh. The hard-working star has multiple comedy irons in fire and will continue to climb the Hollywood ladder at a rapid rate. If breaking glass ceilings in American film and TV wasn’t enough, marvellous Mindy is also a best-selling author with multiple books to her name and shown a new generation of women that anything is possible. Twitter & Instagram: @mindykaling
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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