In the next few minutes, we will address the foundational questions to help you better understand the digital marketing transformation that has already happened. Print media is dead, and before it died, it was expensive, inaccurate, and unreliable.
Digital marketing is a must-have for the future of your business on every level. eBay has used search engine optimisation for years. If eBay tried to buy advertisements to drive the same amount of traffic and sales they received from organic traffic growth, they would have to spend $30 million more a year.
Search engine optimisation (SEO) is the process of speaking a language that is attractive to artificial intelligence (AI). Massive search engines like Google use billions of daily searches to decipher what people are looking for when searching. AI algorithms filter out bad results and push good results higher in ranking making them easier to find.
An SEO agency like King Kong will use keywords to represent your product and guide traffic to your landing page. Your increased visibility will attract more clicks. Organic or unpaid growth is slower but more reliable in retention of your target market and exposure to non-target demographics. I don’t know about you, but when I search for anything, I skip past the sponsored ads and scroll to the real results. Those are the organic results. The closer to #1 your site gets, the greater credibility you have among strangers in or outside of your target market.
An SEO will turn your website into the greatest marketing, sales, and service centre which will handle thousands of inquiries in the time it would take you to address one. However, the job is not solely in their hands. Your social advertising on Instagram, YouTube, Facebook Market, or Meta Ads will bring the highest cumulative advantages to your marketing program. That advertisement will mimic SEO results and present your brand cohesively.
Most people don’t know what they will buy, they are just looking to solve a problem. When they experience a website that makes things easy, their loyalty begins to form.
SEO pricing varies depending on the contract deliverables. How will the content be optimized? How will they side-step my competition and put me first? Are they experienced in your industry or sector? How will they communicate measurable results?
The reputation of your business will still be in your hands to provide the best products and services. Be sure you and your website are ready to receive all the traffic and scale up production to meet demands.
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