INSTAGRAM BLOGGERS SHARE THEIR TOP TIPS AND PRODUCTS
by RAAKHI TANVI
It is so important to get opinions of those who have skin or hair like you when looking for products. That is why Instagram remains the go-to place for beauty advice from real women who give honest reviews and updates on the latest products.
Many have become influencers in their own right and a great source of inspiration.
Outside the celebrity-endorsed products lies a whole world of wonderful Instagram bloggers and beauty reviewers who give their honest opinions on products. I caught up with few of my favourites and got them to share some top tips.
Veena (@VeenaKaay): “The one beauty hack I think everyone should know is how to repair a broken nail, using a tea bag. You need to prep your nail using a clear nail polish (I normally use a nail hardener). Cut a dry tea bag into a square, enough to cover the break-tear and stick on top of your nail. Once it’s dried, go over your nail with the clear polish. Let it dry and you can go ahead and paint your nails, or leave them as is. No one will know you have a teabag on your nail unless they look really hard. No more nails getting caught on clothes or in your hair!”
Kiki (@thesestolenflowers): “The best tip I can give anyone is to hydrate your skin. I have an oily t-zone and in my teens thought the best way to deal with it was to strip as much of the oil as possible and skip moisturiser. Wrong. We all know dry skin needs moisture, but with oily skin the need for hydration is less obvious, but just as important. If you deprive oily skin of the hydration it needs, it will simply produce more oil to try to rehydrate itself. I would recommend adding a really good quality hyaluronic acid serum into your routine, no matter your skin type. Hyaluronic acid is like a sponge - one molecule can hold 100 times its weight in water so it’s excellent for plumping the skin and improving hydration levels. My favourite is Skinceuticals Hydrating B5. Since using it, my oil production has regulated, I’m blotting my face less and my skin looks much healthier. Result!”
Zarine (@zarrine_beautyjunkie): “As an active skincare and beauty blogger, I’m constantly bombarded with lotions, potions and the next best thing to make your skin glow with a baby-like clarity, but my product of the year (and possibly of my life) has to be retinol. I’m currently using the Drunk Elephant A-Passioni Retinol cream and it’s been a mainstay in my routine since January. Retinoids (all-encompassing term for different forms of the Vitamin A derivatives) are the most effective and well-studied anti-ageing compounds, which help to reduce fine lines, wrinkles, increase the production of collagen and generally improve the appearance of your complexion. I recommend incorporating this into your routine in your late 20s-early 30s for the best results. It is the gold standard in age-defying skincare products and can also help with acne and breakouts. I recommend it to everyone!”
Carolina (@carolina_edit): “My top tip to brighten up your day, especially now with the weather changing and autumn approaching fast, is a bright lip. I’m completely obsessed with bright pinks and reds, and wear them almost every day. If you work in a corporate environment, like myself and think that red lipstick is too much, skip the lip liner, and either press the lipstick gently on your lips or simply put some colour on your finger, and use that to smudge around your lips. It’ll give you a splash of colour that you need and won’t be too intense. My favourites include Skyscraper Rose and Velvet Ribbon, both from Lisa Eldridge, Laura Mercier Velour Extreme Matte Lipstick in Metro, Charlotte Tilbury’s Patsy Red, and Lava and Liya’s Pure Red from the L’Oréal Color Riche Matte collection.”
Neelam (@skinoverbeauty): “I started my beauty journey a few years ago. My favourite confidence booster is a bright red lip. With my golden complexion, nothing makes me feel more bright and happy. I would also say take your time to invest in you and self-care. As a mum, that little time on yourself goes a long way!”
Farah (@beamwonder): “Make sure that you double cleanse in the evening. I find that so many of us splurge on expensive serums and creams, but, unfortunately, are not prepping the skin enough to create a clean canvas for the next step in our skincare regime. If you are wearing SPF and makeup throughout the day, I would recommend following a double cleansing routine to remove any last traces so that you give your serums the best conditions to work in and prevent any product-related congestion.”
Take time out and find these online beauty bloggers who aren’t paid thousands to review a product. Many of these accounts purchase the products themselves, so will give more honest reviews. And just to make it even better, they are all just absolutely lovely people. This little (big) Instagram community is so supportive and real. A huge thank you to you all.
Raakhi Tanvi is a London-based hair and make-up artist. Instagram & Facebook:
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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