THIS week Bollywood legend Amitabh Bachchan turns a year older and as he celebrates his 76th birth anniversary, he has no intention of slowing down.
This continued passion to entertain audiences is perhaps why so many regard him as the greatest movie star in history.
Eastern Eye decided to celebrate the legendary actor’s birthday on October 11 by getting his super fan Dharmesh Patel to present 21 reasons why he is awesome. (There are many more).
He faced many rejections in the early part of his career, but powered through the hardships to finally find success and taught so many to never give up.
In 2019, the actor will celebrate 50 years as a movie star, having made his debut in 1969 film Saat Hindustani. l He smashed his way into the Bollywood A-list in 1973 and has been there for a record-breaking 45 years.
With 1973 Zanjeer, he took a role no A-list actor wanted and changed the face of Hindi cinema.
The talented actor has improvised some of his greatest on-screen moments including the famous scene of him as a drunk man in Amar Akbar Anthony and the final death scene in Deewar.
He teamed up with Bally Sagoo in 1996 for hit album Aby Baby, which gave a huge boost to the Indian pop industry. He also helped turn Daler Mehndi into a star.
He built the bridge between Indian film and television with Kaun Banega Crorepati in 2000. That move transformed the television industry forever and helped it grow into a multi-billion dollar industry.
He became the first living Indian celebrity to have a statue in the world famous Madame Tussauds museum.
The master of reinvention created a space for the older hero in Bollywood. Before Bachchan, older actors were relegated to supporting roles.
The actor helped eradicate polio in India by leading a Unicef campaign in 2002.
He has donated loads of personal wealth to charities and also raised funds for many worthy causes. He has kept most of his charitable deeds a secret.
The Big B has won so many awards that it’s nearly impossible to list them all. They include accolades from governments, educational institutions, as well as media and Bollywood awards ceremonies. His powerful drama Black (2005) holds the record for most Filmfare Awards won by a single film (11).
In 2012, he made his fans around the world proud by carrying the Olympic torch through the streets of London.
In 2013, he was crowned as the greatest Bollywood star of all time.
The humble star has always honoured others including his parents, acting idol Dilip Kumar and legions of fans. He refuses to accept his legendary status, displaying childlike curiosity and amazement, despite all that he has seen and done.
He has been greeting fans every Sunday for decades outside his home, whenever he is in the city. He treats fans like family.
His next release Thugs Of Hindostan is widely tipped to be the highest grossing Bollywood film of 2018.
He has influenced every leading man who has followed in his giant footsteps and inspired millions of fans.
The angst in his movies reflected the pain of an era. His romance has moved mountains, his humour is timeless, his fight sequences look effortless and his dance moves are iconic.
The Big B has become equally famous for being punctual, thoroughly professional and disciplined.
He is among the coolest granddads ever.
Last, but certainly not least, this actor is kind-hearted, treats everyone equally and has created memories that will last forever.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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