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Bobby Deol might join the cast of Housefull 4

Buzz has it that actor Bobby Deol might join the star cast of the forthcoming comedy film, Housefull 4. The actor was last seen in the comic caper, Poster Boys, which also starred his elder brother Sunny Deol.

To be produced by Sajid Nadiadwala, Housefull 4 is the latest instalment of his immensely successful film franchise, Housefull. Director Sajid Khan, who called the shots for Housefull and Housefull 2, is back to helm the fourth instalment of the series.


Sources say that Nadiadwala and Khan both are keen to have Bobby onboard as they believe his comic timing is great and he suits the role perfectly. "Sajid Nadiadwala and Sajid Khan are close to Bobby and they felt he would fit the role. Talks are still on. They are yet to sign the actor but mostly, he will give the nod to this film," reveals a well-placed source.

Besides Akshay Kumar and Riteish Deshmukh, who have appeared in all previous parts of the franchise, no other actor has been finalized for the multi-starrer film as yet. However, some reports claim that Abhishek Bachchan, who was there in Housefull 3, has also signed the film.

The comic caper, which is based on the theme of reincarnation and will also have a portion with a period setting, is being made on a huge budget of Rs. 200 crores.

The film is expected to begin rolling in June. It is slated to release on Diwali 2019.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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