FASHION retailer Boohoo has launched a summer collection with US television personality and heiress Paris Hilton.
The 70-piece collection draws inspiration from Hilton’s fashion style in the early 2000s, and there are a lot of all-pink pieces. The range comprises swimwear and ready-to-wear pieces that touch on Hilton’s love for dogs, Beverly Hills and even her favourite catchphrase “That’s Hot.”
One of the key pieces is a metallic dress that Hilton wore for her 21st birthday. Reality show star and fashion model Kendall Jenner, too, wore a similar outfit for her 21st birthday bash.
Another piece, a maxi dress with palm prints, is inspired by Beverly Hills.
All pieces are available for under £100.
Carol Kane, chief executive and co-founder, Boohoo.com, said: "Paris is everything the Boohoo girl is and we can’t wait to have her on board with us for summer.
“Shot in her hometown of Beverly Hills, Los Angeles, the campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love.”
Boohoo has previously collaborated with Jordyn Woods, Charli XCX, Stella Hudgens, Chantel Jeffries, Sailor Brinkley Cook and Elisa Johnson.
Earlier this year, actress Zendaya earlier launched a 90s inspired collection called The Zendaya Edit. The 50-piece collection included bathing suits and crop tops.
Dimps Sanghani
