IT WAS always going to be inevitable that Ali Abbas would become a star. His parents were acclaimed actors and his grandfather was a multi-talented legend, who did pretty much everything, including singing, acting, producing, writing and directing. Their popularity and talent inspired him to become a respected artist in his own right.
The hardworking actor has appeared in a massive number of successful TV serials since making his debut in 2014 and is looking forward to more challenges.
Eastern Eye caught up with him to talk about TV and acting.
How do you look back on your time on TV?
I still have a long journey to go. It’s been seven years since I started working for television and the journey has been fabulous. The rollercoaster ride has resulted in ups and downs, so it has been a learning experience more than anything on how life operates. Alhamdulliah, I’ve made it to a point where I can very easily say that my family is proud of me.
Which of the projects gave you the greatest joy and which was the most challenging?
My very recent project Kahin Deep Jalay, which is a massive hit, gave me the greatest joy. I’ve mostly played characters with grey shades and those were my biggest hits, but in Kahin Deep Jalay my role was positive and when people started really liking him, the production house decided to push the character forward for higher ratings. My most challenging character was Amir from Naqab Zan because it’s totally the opposite of who I am. Amir was cold, like a predator and very selfish, and I’m not that at all.
Who has been the most memorable person you have worked with?
This has to be Noman Ejaz saab, with whom I worked with in Zinda Dargor. It was a life changing experience because he had always inspired me, and when I saw him in person I was mesmerised. I started working with him, and he guided me in my character throughout. Those were my earlier years, so I needed guidance. Yes, he has to be the most memorable and experienced person I worked with. I still follow him and love him as an actor. A lot of people say that I kind of have shades of him in my personality and acting, so Noman Ijaz.
What would be your dream role?
There are so many dream roles I always wanted to play like Jack Nicholson from The Departed, Robert De Niro in Taxi Driver, Christian Bale in The Prestige and Tom Hanks in Forrest Gump. There is so many of them! I also loved Tony Stark and the main female role in Gone Girl.
What do you enjoy watching?
I enjoy watching thriller series. Recently, I have watched You and Black Mirror.
What are your passions away from work?
I love spending time with my family, children and wife. I love to sketch and write. I think, like any other normal guy, I love to stay home with my family or go on a holiday with them.
If you could master something new, what would it be?
If I could master something in any field, then I would love to sing. I would love to play guitar and piano maybe. So, I would love to master music and singing, as that is a territory that I have never touched.
What is the master plan going forward?
My plan is very simple. I will work as an actor till they want me, and then start producing and directing the stuff that I have written. Till now, I have around nine to 10 concepts that I have written for myself, so they are very generic yet very different, at least in my opinion. So, I would love to work on that, but I can never leave this field as it’s in my blood, mind and heart. This is my only master plan.
What inspires you?
I think we all take inspirations from life itself. The concept of life and death and everything in between is inspirational for me. It is god’s work and he is an artist himself. When you look at things like nature and life, they are an inspiration for me as an actor and person.
Why do you love being an actor?
I love being an actor because I always wanted to do this and it has given me a lot of respect. It has also given my family a lot of respect. Being an actor gives me a chance to express myself. Everybody has something or the other going on in their heads, which they can never express, but I have this opportunity everyday of my life. I get to express myself, my anger, love, sorrows, passion and everything else. Acting gives me life and being an actor makes me feel I am alive.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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