Cutthroat competition for satellite and digital rights of Saaho

Saaho has been one of the most-talked-about films of recent times. Even before the makers officially announced the project, it became the talk of the town simply because it starred Prabhas who became an international phenomenon after the humongous success of Baahubali: The Beginning (2015) and Baahubali: The Conclusion (2017).

Also starring Shraddha Kapoor and Neil Nitin Mukesh in lead roles, the big-budgeted venture is now nearing its theatrical release. And the latest we hear that there is a fierce competition amongst major TV channels and OTT platforms for procuring the rights of the action entertainer.

According to reports, all leading general entertainment channels have initiated the process to buy the satellite rights of the film. Talks are on between the major channels and the makers of the movie. Several streaming media giants have also entered the fray to secure the streaming rights of the year’s biggest release.

In a nutshell, Saaho has become a hot property which has started a war amongst TV channels and OTT platforms as everyone in the market is eyeing for its rights. Not just hefty amounts to procure the satellite and digital rights of the film, the makers have also received proposals for sequels and webseries.

The trailer of the movie was unveiled a couple of days ago, which received overwhelming response from the audience. The songs have also done amazingly well on various platforms. Looking at the terrific response all the content pieces from the movie have received so far, it can easily be said that Saaho is set for a massive business upon its release.

Saaho is slated to enter theatres on 30th August. Starring Prabhas, Shraddha Kapoor, Neil Nitin Mukesh in principal roles, the big-ticket film releases in Hindi, Tamil, and Telugu. The Sujeeth directorial is produced by UV Creations, while T-Series Films is presenting the Hindi version of the film.