Easter eggs are now expensive due to climate change
The current strong El Niño event, active since last June, has contributed to extreme weather conditions in some areas.
By Vibhuti PathakMar 22, 2024
This Easter, you might be surprised by the price hike on your favourite chocolate eggs. There's a culprit behind this sugary situation: climate change.
The majority of cocoa, the key ingredient in chocolate, comes from West Africa. Unfortunately, this region has been ravaged by a brutal heatwave, significantly reducing cocoa crop yields. Experts point the finger at human-induced climate change, which has made such extreme heat events ten times more likely.
The consumer group reported price increases of over 50 per cent on popular Easter eggs. The cocoa shortage has driven prices skyrocketing, reaching nearly £ 6,710 per tonne this week.
The cocoa trees are particularly sensitive to climate fluctuations. They thrive in a narrow band around the equator, with most global production concentrated in West Africa. In 2023, the UK imported a significant portion of its cocoa beans (85 per cent) from Ivory Coast and Ghana.
A severe drought has gripped West Africa since February. The record-breaking temperatures exceeding 40°C have scorched crops in countries like Ivory Coast and Ghana.
The World Weather Attribution group, based at Imperial College London, analysed this extreme weather event and found that human-caused greenhouse gas emissions made such high temperatures ten times more likely.
The cocoa trees are particularly sensitive to climate fluctuations. (Representative image: iStock)
Their study warns of a bleak future for West African cocoa production – similar heatwaves could become a regular occurrence (every two years) unless the world drastically reduces its reliance on fossil fuels.
"There were reports from farmers in Ivory Coast that the heat weakened the cocoa crop," according to one of the authors of the study, Izadine Pinto, from the University of Cape Town.
Another factor impacting the crops is El Niño, a natural fluctuation in Pacific Ocean temperatures that influences global weather patterns. The current strong El Niño event, active since last June, has contributed to extreme weather conditions in some areas.
"Increasingly, climate change driven by fossil fuel use is multiplying this natural challenge in many regions. It fuels more extreme conditions, devastates harvests, and makes food costs higher for all," says Ben Clarke, an expert on extreme weather at Imperial College's Grantham Institute.
But drought isn't the only threat facing cocoa growers. In a double whammy of extreme weather, both Ivory Coast and Ghana experienced intense rainfall in December 2023. This excessive moisture created ideal conditions for a fungal disease called black pod, which caused widespread rotting of cocoa beans on the trees.
The combined impact of these extreme weather events has been a significant rise in cocoa prices – more than tripling compared to last year and doubling in just the last three months.
Mondelez, the company behind Cadbury, and Hershey's, another American chocolate giant, warned of potential price hikes back in February due to rising cocoa costs.
Unfortunately, the brunt of these price fluctuations is felt by the cocoa farmers themselves. West Africa's cocoa belt is home to an estimated two million smallholder farmers who rely on this labour-intensive crop for their livelihood.
Amber Sawyer, an analyst at the Energy and Climate Intelligence Unit, a climate think-tank, emphasizes the need for assistance. Developed nations like the UK can provide financial and technical support to help West African farmers adapt to extreme weather events. However, she warns that "as climate change worsens, more support will be undoubtedly needed to protect their livelihoods and ensure a steady flow of cocoa beans."
So, this Easter, while indulging in your chocolate treats, remember the hidden cost – a changing climate impacting not just the price, but the very future of cocoa production.
Users can now restrict AI-generated visuals across select categories.
Pinterest will make “AI-modified” content labels more visible.
The update aims to restore trust amid growing user backlash.
Pinterest responds to complaints over AI-generated ‘slop’
Pinterest has rolled out new controls allowing users to reduce the amount of AI-generated content in their feeds, following widespread criticism over an influx of synthetic images across the platform.
The company confirmed on Thursday that users can now personalise their experience by limiting generative imagery within specific categories such as beauty, art, fashion, and home décor. The move comes as many long-time users voiced frustration that their feeds were increasingly dominated by low-quality AI visuals, often referred to online as “AI slop.”
Pinterest, which serves as a hub for creative inspiration and shopping ideas, has faced growing scrutiny from both users and media outlets questioning whether its algorithmic changes have diluted the quality and authenticity of its content.
New personalisation settings and clearer labels
The new controls can be found under the “Refine your recommendations” section in the app’s Settings menu. Users will be able to opt for reduced exposure to AI-generated posts in certain categories, with more options expected to be added later based on feedback.
In addition, Pinterest said it will make its existing “AI-modified” labels more prominent. These labels appear on posts identified through image metadata or Pinterest’s detection systems as being partially or fully AI-generated.
The platform is also encouraging user feedback. When users encounter Pins they find less appealing due to synthetic imagery, they can use the three-dot menu to flag them and adjust their preferences accordingly.
The update has started rolling out across Pinterest’s website and Android app, with iOS support to follow in the coming weeks.
Balancing creativity with user trust
Matt Madrigal, Pinterest’s Chief Technology Officer, said the company’s focus remains on maintaining an authentic, inspiring experience for its community.
“With our new GenAI controls, we’re empowering people to personalise their Pinterest experience more than ever, striking the right balance between human creativity and innovation,” Madrigal said.
Pinterest’s move comes as research cited by the company suggests that AI-generated visuals now account for more than half of all online content. By giving users direct control over how much of that material they see, Pinterest hopes to preserve its reputation as a platform driven by genuine creativity rather than automated output.
By clicking the 'Subscribe’, you agree to receive our newsletter, marketing communications and industry
partners/sponsors sharing promotional product information via email and print communication from Garavi Gujarat
Publications Ltd and subsidiaries. You have the right to withdraw your consent at any time by clicking the
unsubscribe link in our emails. We will use your email address to personalize our communications and send you
relevant offers. Your data will be stored up to 30 days after unsubscribing.
Contact us at data@amg.biz to see how we manage and store your data.