Google Doodle celebrates Lebanese-American visionary Etel Adnan
Etel Adnan’s later work often featured Arabic calligraphy, inspired by her time copying words from an Arabic grammar.
By Vibhuti PathakApr 15, 2024
Etel Adnan, a pioneering Lebanese-American poet, essayist, and visual artist, was a creative force whose work transcended cultural and artistic boundaries. Born in 1925 in Beirut, Lebanon, Adnan's diverse heritage influenced her unique artistic style.
Adnan's father, Assaf Kadri, was a Sunni Muslim-Turkish high-ranking Ottoman officer of Albanian descent, while her mother, Rose "Lily" Lacorte, was a Greek Orthodox woman from Smyrna. Adnan's upbringing in a multicultural family laid the foundation for her later works, which would integrate elements of her rich heritage and varied life experiences.
Adnan's early education in French convent schools and subsequent studies in philosophy at the University of Paris introduced her to a broad range of artistic and intellectual influences. She continued her academic journey in the United States, studying at the University of California, Berkeley, and Harvard University, before settling into a teaching career at the Dominican University of California in San Rafael.
The Weight of the World, Installation view at the Serpentine Gallery on June 1, 2016 in London, England, by Etel Adnan (Photo credit: Getty Images)
In an interview, when asked about how busy she is, she replied, "Never in my life have I said that I was busy. When something is asked of me, I’m available. It’s a quality of my character, not an effort."
While Adnan's literary accomplishments are significant, her visual art stands out for its vivid colours and innovative use of media. Her work often focused on abstract compositions and landscapes, characterised by bold strokes and an emphasis on the "immediate beauty of colour."
Adnan's early abstract paintings were crafted using a palette knife to apply oil paint directly from the tube onto the canvas. Her later work often featured Arabic calligraphy, inspired by her time copying words from an Arabic grammar.
Adnan's creativity was not limited to painting; she explored other media such as tapestries, films, and artist's books. Her artistic journey saw her works exhibited across the globe, including notable exhibitions at documenta 13 in Germany in 2012 and the Whitney Biennial in 2014.
The Weight of the World installation at the Serpentine Gallery on June 1, 2016 in London, England by Etel Adnan. (Photo credit: Getty Images)
Her career included prestigious accolades such as her inclusion in Making Space: Women Artists and Postwar Abstraction at MoMA in 2017 and a retrospective at MASS MoCA in 2018. Adnan's multifaceted talents were further recognised with a 2020 Griffin Poetry Prize for her book Time.
When asked about her inspiration, "In the room in which I first painted, in the philosophy of art department of an American university at which I was teaching, there were canvases, paper, brushes, knives. When I picked up a sheet of paper—not a canvas—the head of the department gave me tubes of coloured paint, little tubes that had been left lying on the ground. Right away I found what’s known as a palette knife—a painter’s knife, not a kitchen knife—and I think the object itself, by its nature, allows you to make only flat shapes. So, I didn’t start painting with a brush. I really began with this knife, and it has remained my instrument," she said.
Etel Adnan passed away in Paris on November 14, 2021, at the age of 96. Her enduring legacy as a multidimensional artist continues to inspire future generations. Through her vibrant visual art and evocative literary works, Adnan's voice and vision remain a testament to her creative brilliance.
Today, Google doodle represents her artwork, on her birth anniversary, a tribute to her contribution to the world of art.
AI can make thousands of podcast episodes every week with very few people.
Making an AI podcast episode costs almost nothing and can make money fast.
Small podcasters cannot get noticed. It is hard for them to earn.
Advertisements go to AI shows. Human shows get ignored.
Listeners do not mind AI. Some like it.
A company can now publish thousands of podcasts a week with almost no people. That fact alone should wake up anyone who makes money from talking into a mic.
The company now turns out roughly 3,000 episodes a week with a team of eight. Each episode costs about £0.75 (₹88.64) to make. With as few as 20 listens, an episode can cover its cost. That single line explains why the rest of this story is happening.
When AI takes over podcasts human creators are struggling to keep up iStock
The math that changes the game
Podcasting used to be slow and hands-on. Hosts booked guests, edited interviews, and hunted sponsors. Now, the fixed costs, including writing, voice, and editing, can be automated. Once that system is running, adding another episode barely costs anything; it is just another file pushed through the same machine.
To see how that changes the landscape, look at the scale we are talking about. By September 2025, there were already well over 4.52 million podcasts worldwide. In just three months, close to half a million new shows joined the pile. It has become a crowded marketplace worth roughly £32 billion (₹3.74 trillion), most of it fuelled by advertising money.
That combination of a huge market plus near-zero marginal costs creates a simple incentive: flood the directories with niche shows. Even tiny audiences become profitable.
What mass production looks like
These AI shows are not replacements for every human program. They are different products. Producers use generative models to write scripts, synthesise voice tracks, add music, and publish automatically. Topics are hyper-niche: pollen counts in a mid-sized city, daily stock micro-summaries, or a five-minute briefing on a single plant species. The episodes are short, frequent, and tailored to narrow advertiser categories.
That model works because advertisers can target tiny audiences. If an antihistamine maker can reach fifty people looking up pollen data in one town, that can still be worth paying for. Multiply that by thousands of micro-topics, and the revenue math stacks up.
How mass-produced AI podcasts are drowning out real human voicesiStock
Where human creators lose
Podcasting has always been fragile for independent creators. Most shows never break even. Discoverability is hard. Promotion costs money. Now, add AI fleets pushing volume, and the problem worsens.
Platforms surface content through algorithms. If those algorithms reward frequency, freshness, or sheer inventory, AI producers gain an advantage. Human shows that take weeks to produce with high-quality narrative, interviews, or even investigative pieces get buried.
Advertisers chasing cheap reach will be tempted by mass AI networks. That will push down the effective CPMs (cost per thousand listens) for many categories. Small hosts who relied on a few branded reads or listener donations will see the pool shrink.
What listeners get and what they lose
Not every listener cares if a host is synthetic. Some care only about the utility: a quick sports update, a commute briefing, or a how-to snippet. For those use cases, AI can be fine, or even better, because it is faster, cheaper, and always on.
But the thing is, a lot of podcast value comes from human quirks. The long-form interview, the offbeat joke, the voice that makes you feel known—those are hard to fake. Studies and industry voices already show 52% of consumers feel less engaged with content. The result is a split audience: one side tolerates or prefers automated, functional audio; the other side pays to keep human voices alive.
When cheap AI shows flood the market small creators lose their edgeiStock
Legal and ethical damage control
Mass AI podcasting raises immediate legal and ethical questions.
Copyright — Models trained on protected audio and text can reproduce or riff on copyrighted works.
Impersonation — Synthetic voices can mirror public figures, which risks deception.
Misinformation — Automated scripts without fact-checking can spread errors at scale.
Transparency — Few platforms force disclosure that an episode is AI-generated.
If regulators force tighter rules, the tiny profit margin on each episode could disappear. That would make the mass-production model unprofitable overnight. Alternatively, platforms could impose labelling and remove low-quality feeds. Either outcome would reshape the calculus.
How the industry can respond through practical moves
The ecosystem will not collapse overnight.
Label AI episodes clearly.
Use discovery algorithms that reward engagement, not volume.
Create paywalls, memberships, or time-listened metrics.
Use AI tools to help humans, not replace them.
Industry standards on IP and voice consent are needed to reduce legal exposure. Platforms and advertisers hold most of the cards here. They can choose to favour volume or to protect quality. Their choice will decide many creators’ fates.
Three short scenarios, then the point
Flooded and cheap — Platforms favour volume. Ads chase cheap reach. Many independent shows vanish, and audio becomes a sea of similar, useful, but forgettable feeds.
Regulated and curated — Disclosure rules and smarter discovery reward listener engagement. Human shows survive, and AI fills utility roles.
Hybrid balance — Creators use AI tools to speed up workflows while keeping control over voice and facts. New business models emerge that pay for depth.
All three are plausible. The industry will move towards the one that matches where platforms and advertisers put their money.
Can human podcasters survive the flood of robot-made showsiStock
New rules, old craft
Machines can mass-produce audio faster and cheaper than people. That does not make them better storytellers. It makes them efficient at delivering information. If you are a creator, your defence is simple: make content machines cannot copy easily. Tell stories that require curiosity, risk, restraint, and relationships. Build listeners who will pay for that difference.
If you are a platform or advertiser, your choice is also simple: do you reward noise or signal? Reward signal, and you keep what made podcasting special. Reward noise, and you get scale and a thinner, cheaper industry in return. Either way, the next few years will decide whether podcasting stays a human medium with tools or becomes a tool-driven medium with a few human highlights. The soundscape is changing. If human creators want to survive, they need to focus on the one thing machines do not buy: trust.
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