Films and TV shows help drive France tourism

FOUR of five foreign tourists to Paris got the urge to visit after seeing a movie or TV series filmed in the City of Light, France’s national cinema body said last Thursday (18).

That’s up from threequarters in a previous study in 2018.

For one out of 10, it was their main reason for coming and in half of those cases, it was the Netflix series Emily in Paris (38 per cent) and Lupin (11 per cent) that spurred the trip.

The study was conducted by market research company Ifop for France’s National Centre of Cinematography among six nationalities: Belgians, Spaniards, Americans, Britons, Germans and Chinese.

Cinema tourism is not new and certainly isn’t limited to Paris, but it has grown along with the explosion of streaming services, said Cecile Lacoue, head of studies at CNC.

“It’s a very interesting way to develop tourism and boost the notoriety of towns,” she said.

In Paris, one foreign tourist out of two has watched Lupin, the Frenchlanguage surprise success with Omar Sy playing the gentleman thief.

Next, at 44 per cent, was Emily in Paris, the tale of a young American lost in the world of Paris luxury.

Those two series produced by Netflix were far more popular abroad than purely French series such as Versailles, Marie-Antoinette and Dix pour Cent (Call my Agent).

Still, 86 per cent had at least watched some French movie or series, up from 81 per cent in 2018, according to Lacoue.

Some 41 per cent of tourists had seen the comedy The Intouchables and 37 per cent Jeunet’s whimsical romance Amelie, starring Audrey Tautou.

But more visitors had seen US blockbusters filmed in Paris such as The Da Vinci Code, Mission: Impossible Fallout or The Devil Wears Prada.

Cinema tourism also inspires domestic travellers, with 22 per cent saying they have taken a trip within France, intrigued by a movie or series they watched.

The films that inspired them include Bienvenue chez les Ch’tis (Welcome to the Sticks), a movie about a town in the north or Plus belle la vie, a series about an imaginary Marseille neighbourhood. (AFP)