MOHSIN KHAN ON HIS YEH RISHTA KYA KEHLATA HAI JOURNEY AND BEING NAMED ONE OF THE SEXIEST ASIAN MEN IN THE WORLD
by MOHNISH SINGH
WHEN Yeh Rishta Kya Kehlata Hai star Mohsin Khan was a kid, a part of him always wanted to act, but he was just too shy and embarrassed to admit it.
So, acting was not actually the career he had his sights on initially. He was on his way to becoming an engineer before he found his true calling and started making efforts to go before the cameras. After doing a couple of commercials, the actor landed his first television show Nisha Aur Uske Cousins, which set the ball rolling for him. But it was Star Plus’ long-running show Yeh Rishta Kya Kehlata Hai that made him a household name.
Today, Mohsin is one of the most popular and highest-paid actors on Indian television, thanks to the multi-year spanning family drama by Rajan Shahi.
The small screen heartthrob tells Eastern Eye how it feels to front the cast of one of Indian television’s longest running shows, how much fans mean to him and whether or not he sees himself making a transition to films. The talented actor also opens up about being named as one of the sexiest Asian men on the planet.
Your show Yeh Rishta Kya Kehlata Hai (YRKKH) has completed 11 years of a successful run. How do you feel about all that it has achieved?
When Shivangi (Joshi) and I joined the show, it had already completed more than seven years of telecast, won every single television award and had broken every record. I did not know what to expect then. I just worked with the flow. Since my family members used to watch this show, I had also seen it in bits and parts. But, yes, I knew that people were ardent viewers and had loved the show from day one.
In a time when most of the daily soaps fail to complete even a year, YRKKH has been entertaining audiences for 11 years. Why, according to you, has the show clicked so much with audiences, not only in India, but also globally?
YRKKH is rooted in Indian traditions and family values. There is this intense family drama, and it also has an innocent love story. Every sequence has a social message, and every situation brings out the good and bad in the characters, which make the story and characters relatable.
When you joined the show, it had Hina Khan and Karan Mehra playing the lead characters. Then the baton was passed on to you and Shivangi. Was it not daunting for you to carry such an iconic show on your shoulders?
I had never thought that I would be in this industry, as I was on my way to become an engineer. But today, I am overwhelmed every single day of my life. The response that I have got from the audience is beautiful, mashallah, and I thank my lord for showing me the way. Plus, I am lucky and blessed that I have my family for standing by me through all the struggles.
Tell us more…
I try and understand the situation and then respond to my character in that situation and perform it as truthfully as I can. There is so much support, right from the producer, Rajan sir, to the writers and the director, in making you part of the narrative that everything flows in the right direction. I guess that is why I never felt the pressure.
Did you always want to be an actor?
There was a part of me which always wanted to act right from childhood. I was just too shy and embarrassed to admit it. I have been extremely lucky in my career to have worked with a great cast. I have learned so much from them. I so admired Vivek Mushran while working on Nisha Aur Uske Cousins (2014-15) and to know these actors and their journey makes me understand how I can improve as an actor.
Do you see yourself making a transition to films in future and are there any plans to explore the digital medium?
I don’t know what the future holds. For now, YRKKH is my number one priority. I have seen each episode twice. As his character has gone through a transition of 11 years in these four years, I try to look and sound more mature, and every time, we try to give the character a different edge and feel.
How much do fans mean to you?
The audience is the king. I am extremely thankful that people accepted the characters Kartik, Naira and the entire Goenka family four years ago. YRKKH is in everyone’s homes every night, so they have made it a part of their lives, as well as of their families. So, when people meet you, it is with so much warmth and affection. They remember each episode. They all have their different moments in the story that they have loved. It is their smiles and happiness that drive you. Right from kids to elders, the story has, mashallah, touched people. They have identified with the characters and kudos to the team for doing that.
What is it that you love the most about your character?
About Kartik Goenka, you see him as a happy-go-lucky sweet guy, but you are later introduced to the complexities in his life. You can see his issues with the family, you see him blaming Naira for a lot of the wrong things in his life and turning into an alcoholic. Later, he starts blaming himself for the mistakes and becomes a prisoner in his own mind. So, from an innocent soul to a shrewd individual to behaving almost psychotic and making a prison within his home, Kartik has a lot of layers in itself. And now, Kartik is going back to being in that happy zone, but obviously with a lot of twists. So, the journey of
Kartik has truly been a dream for me as an actor.
When not shooting, how do you spend your day?
When not shooting, I try to spend most of my time with my family. I meet my friends, not that often, but whatever little time I can, I try to spare. This does help in relaxing my mind.
Do you have any celebrity crush?
My first crush was Cameron Diaz. For now, I don’t have any big celebrity crush, but I used to have during my school and college days.
Finally, how do you feel about regularly being named as one of the sexiest Asian men on the planet in Eastern Eye newspaper’s world famous annual list?
I am extremely humbled to be on that list. I am going to tell my grandkids someday about it. Especially, to be on that list with so many guys that I look up to is truly an honour.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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