FESTIVALS represent the culture of a region and the fascinating diversity of Jammu and Kashmir is evident in the number of festivals that are celebrated in these regions.
The vibrant and joyous celebrations add to the beauty of Jammu and Kashmir, which is situated on the country’s northern-most tip.
Jammu is known as the city of temples due to the presence of many shrines. While all major Hindu festivals such as Navratri, Holi, Ramnavami, Diwali and Shivratri are celebrated here, there are festivals that are unique to Jammu.
The Bahu Mela is one such celebration that’s held in the Bahu Fort in Jammu. Visitors to the fair can get a glimpse of the grand traditions of the people of Jammu through the various art forms that are presented here during the time.
Located 5km from the main city, the Bahu Fort acts as a major place of worship to Goddess Kali, and during the festival, flowers and garlands are abundantly offered to the deity. The festival is celebrated twice a year, once during March-April, and again in September-October. Local vendors set up stalls where visitors can find products such as accessories, pottery, handicrafts, garments, utensils and sweets. Food stalls offering the cuisine of the state are ever-present.
The Purmandal Mela is yet another religious festival that’s celebrated in the region. It usually falls in February and celebrates the marriage of Lord Shiva with goddess Parvati. The shrine of Peer Khoh, the Ranbireshwar Temple and Panjbhaktar Temple, gains special significance during this time. Purmandal is 39km from Jammu city and festivities usually last for three days.
Meanwhile, the Jhiri Mela in Jammu, celebrated in October-November, commemorates the martyrdom of Baba Jitto, a farmer who lived in the Jhiri Village, 14km from Jammu.
The Jhiri Mela honours the sacrifices made by Jitu for the liberation of the farming community. People from all over the country gather during the Jhiri Mela to pay tribute to the farmer.
What makes the festivals of Jammu different from other parts of the subcontinent is the traditional dance and music of the Dogra Pahari region of Jammu. These songs and dances are performed on the occasion of feasts, festivals and marriages.
The Jammu and Kashmir Tourism Development Corporation organises a special food and craft festival during Baisakhi in the month of April.
Kheer Bhawani Mela will be a delight for tourists visiting Srinagar in May-June. The Kheer Bhavani temple serves as the venue for this annual festival, during which time Hindus visit the temple to seek blessings of the goddess. This is one of the most important temples for Kashmiri Pandits.
The Gurez Festival, held in the month of June is unique to the region. Gurez is a valley in the Himalayas that’s around 123km from Srinagar.The Gurez Festival showcases the handicrafts, cuisines, and culture of Gurez people. The festival also involves fun activities such as river rafting, trekking, zorbing, and cycling. Many musical programmes displaying Kashmiri culture are organised during this time.
Kashmir being a Muslim-dominated region, Eid ul Azha and Eid ul Fitr see huge participation. Besides these religious festivals, the people of Jammu and Kashmir also pay tribute to the lifeline and identity of the Dal Lake with the Shikara Festival.
Started in 2016 by the state government to promote tourism, the Shikara Festival usually takes place in the months of July or August. It intertwines the native cultural programmes, along with adventurous games and competitions such as the thrilling shikara race, dragon boat race, kayaking and canoe polo match.
The onset of spring in Jammu & Kashmir is marked by the blooming of flowers, and the ideal place to enjoy this is by visiting the Tulip Festival at the Indira Gandhi Memorial Tulip Garden in Srinagar.
Connoisseurs, tourists and locals flock to this area during the first 15 days of April every year to attend Asia’s largest tulip show.
About 50 varieties and dozens of colours of tulips are prepared for the festival. The Tulip Festival also attracts a lot of filmmakers who opt to shoot romantic songs with the picturesque tulips as the backdrop. Tulip Gardens are easily accessible from Srinagar airport. One can also avail taxi and bus services.
Other festivals that are celebrated include Saffron Festival, Srinagar, in the last week of October; Apple Festival in the second week of September and Cherry Festival in the second week of May. All these festivals are celebrated with much pomp and splendour in Jammu and Kashmir.
AI can make thousands of podcast episodes every week with very few people.
Making an AI podcast episode costs almost nothing and can make money fast.
Small podcasters cannot get noticed. It is hard for them to earn.
Advertisements go to AI shows. Human shows get ignored.
Listeners do not mind AI. Some like it.
A company can now publish thousands of podcasts a week with almost no people. That fact alone should wake up anyone who makes money from talking into a mic.
The company now turns out roughly 3,000 episodes a week with a team of eight. Each episode costs about £0.75 (₹88.64) to make. With as few as 20 listens, an episode can cover its cost. That single line explains why the rest of this story is happening.
When AI takes over podcasts human creators are struggling to keep up iStock
The math that changes the game
Podcasting used to be slow and hands-on. Hosts booked guests, edited interviews, and hunted sponsors. Now, the fixed costs, including writing, voice, and editing, can be automated. Once that system is running, adding another episode barely costs anything; it is just another file pushed through the same machine.
To see how that changes the landscape, look at the scale we are talking about. By September 2025, there were already well over 4.52 million podcasts worldwide. In just three months, close to half a million new shows joined the pile. It has become a crowded marketplace worth roughly £32 billion (₹3.74 trillion), most of it fuelled by advertising money.
That combination of a huge market plus near-zero marginal costs creates a simple incentive: flood the directories with niche shows. Even tiny audiences become profitable.
What mass production looks like
These AI shows are not replacements for every human program. They are different products. Producers use generative models to write scripts, synthesise voice tracks, add music, and publish automatically. Topics are hyper-niche: pollen counts in a mid-sized city, daily stock micro-summaries, or a five-minute briefing on a single plant species. The episodes are short, frequent, and tailored to narrow advertiser categories.
That model works because advertisers can target tiny audiences. If an antihistamine maker can reach fifty people looking up pollen data in one town, that can still be worth paying for. Multiply that by thousands of micro-topics, and the revenue math stacks up.
How mass-produced AI podcasts are drowning out real human voicesiStock
Where human creators lose
Podcasting has always been fragile for independent creators. Most shows never break even. Discoverability is hard. Promotion costs money. Now, add AI fleets pushing volume, and the problem worsens.
Platforms surface content through algorithms. If those algorithms reward frequency, freshness, or sheer inventory, AI producers gain an advantage. Human shows that take weeks to produce with high-quality narrative, interviews, or even investigative pieces get buried.
Advertisers chasing cheap reach will be tempted by mass AI networks. That will push down the effective CPMs (cost per thousand listens) for many categories. Small hosts who relied on a few branded reads or listener donations will see the pool shrink.
What listeners get and what they lose
Not every listener cares if a host is synthetic. Some care only about the utility: a quick sports update, a commute briefing, or a how-to snippet. For those use cases, AI can be fine, or even better, because it is faster, cheaper, and always on.
But the thing is, a lot of podcast value comes from human quirks. The long-form interview, the offbeat joke, the voice that makes you feel known—those are hard to fake. Studies and industry voices already show 52% of consumers feel less engaged with content. The result is a split audience: one side tolerates or prefers automated, functional audio; the other side pays to keep human voices alive.
When cheap AI shows flood the market small creators lose their edgeiStock
Legal and ethical damage control
Mass AI podcasting raises immediate legal and ethical questions.
Copyright — Models trained on protected audio and text can reproduce or riff on copyrighted works.
Impersonation — Synthetic voices can mirror public figures, which risks deception.
Misinformation — Automated scripts without fact-checking can spread errors at scale.
Transparency — Few platforms force disclosure that an episode is AI-generated.
If regulators force tighter rules, the tiny profit margin on each episode could disappear. That would make the mass-production model unprofitable overnight. Alternatively, platforms could impose labelling and remove low-quality feeds. Either outcome would reshape the calculus.
How the industry can respond through practical moves
The ecosystem will not collapse overnight.
Label AI episodes clearly.
Use discovery algorithms that reward engagement, not volume.
Create paywalls, memberships, or time-listened metrics.
Use AI tools to help humans, not replace them.
Industry standards on IP and voice consent are needed to reduce legal exposure. Platforms and advertisers hold most of the cards here. They can choose to favour volume or to protect quality. Their choice will decide many creators’ fates.
Three short scenarios, then the point
Flooded and cheap — Platforms favour volume. Ads chase cheap reach. Many independent shows vanish, and audio becomes a sea of similar, useful, but forgettable feeds.
Regulated and curated — Disclosure rules and smarter discovery reward listener engagement. Human shows survive, and AI fills utility roles.
Hybrid balance — Creators use AI tools to speed up workflows while keeping control over voice and facts. New business models emerge that pay for depth.
All three are plausible. The industry will move towards the one that matches where platforms and advertisers put their money.
Can human podcasters survive the flood of robot-made showsiStock
New rules, old craft
Machines can mass-produce audio faster and cheaper than people. That does not make them better storytellers. It makes them efficient at delivering information. If you are a creator, your defence is simple: make content machines cannot copy easily. Tell stories that require curiosity, risk, restraint, and relationships. Build listeners who will pay for that difference.
If you are a platform or advertiser, your choice is also simple: do you reward noise or signal? Reward signal, and you keep what made podcasting special. Reward noise, and you get scale and a thinner, cheaper industry in return. Either way, the next few years will decide whether podcasting stays a human medium with tools or becomes a tool-driven medium with a few human highlights. The soundscape is changing. If human creators want to survive, they need to focus on the one thing machines do not buy: trust.
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