A GUIDE TO CHILDREN’S WELLBEING DURING SELF-ISOLATION
by ASJAD NAZIR
PERHAPS, the biggest challenge for parents during the coronavirus lockdown is keeping their children happy, healthy and engaged on a daily basis.
There are multiple things that can be done and some important considerations that need to be taken into account during these uncertain times triggered by the global Covid-19 pandemic.
With that in mind, Eastern Eye spoke to some experts to get helpful hints for parents at home with young children.
Have a routine
Keeping a set routine will not only help maintain discipline and a sense of normality, but also will make children more productive. Important parts of the routine will involve going to sleep early and waking up on time. Make a plan for the week, allocating time for all the things that need to be done, including learning, exercise, fun, family time and meals. Make sure you are not too strict and have some flexibility. Throw in some surprises Having a rigid routine filled with the same things will make youngsters switch off and that is why it’s important to throw in regular surprises, which can range from fun activities to interesting new ways to teach them something. This will keep the child engaged and maintain a sense of wonder.
Learning
Just because school has stopped it doesn’t mean the learning should stop. Schools have prepared packs for children to use at home, and many education led sites provide plenty of information on how to help studies to continue. There is access to online tuition in various forms, websites for parents needing extra ideas, downloadable worksheets,
voice led apps and educational shows on TV. Parents can also go beyond academic learning by teaching children life skills like cooking and even proper hand washing.
Limit screen time
Although computer tablets and TV screens may keep kids quiet, it is important to limit their screen time while they are home for long hours. Make time for other activities that can keep them equally engaged, but also mentally stimulated like reading, art, creating something or being given a manageable responsibility.
Get outside
Being in quarantine doesn’t mean being locked up inside the house for 24 hours. It’s important your child gets some fresh air and some outdoor physical activity. If you don’t have a garden, there are clear government guidelines for outdoor visits to the park, making sure they stay well away from others. There are also virtual tours to places like museums and zoos that can be enjoyed without leaving the house.
Exercise
Most people don’t cope well with solitary confinement, especially children, and it is very easy for them to remain stationary while indoors. This makes the need for physical activity important. Exercise not only improves physical health, but also will help the mental health of youngsters. There are a multitude of options to keep kids active indoors, which includes dancing, physically led fun games, helping with household chores, easy-to-do exercises and following a routine from an online body coach specialising in the young. The activities can be spread throughout the day.
Socialise
Children will miss connecting with friends at school and that is why it’s important for them to remain connected. There are plenty of video chat apps for calling like Skype, Zoom and Whatsapp, but this can be expanded to online activities like fun quizzes, singing together, inter-active games and video-call led parties.
Eat healthy
Being at home means children will have unlimited access to food, including unhealthy snacks. A balanced diet will help the mental and physical health of a child. This should include limiting sugar-based snacks and eating on time.
Remember yourself
Last, but not least, remember yourself. An army is only as good as the general leading them and in this scenario that’s you. So, it’s important parents make time for themselves and look after their mental-physical wellbeing. If you are happy, fit and well, then your child will be too.
Fun activities
THE best way to keep kids entertained and engaged is with fun activities. Here are some activities for kids indoors.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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