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Here’s how Kriti Kharbanda is preparing for her role in Housefull 4

Kriti Kharbanda, who made her Bollywood debut with Raaz Reboot (2016), the fourth instalment of one of the most successful horror film franchises Raaz (2002), has not had much success in Hindi films. However, things could change positively for her after her big-ticket film Housefull 4 hits the theatres next year.

Kriti is one of the female leads in the fourth instalment of the Housefull (2010) series, which also stars Akshay Kumar, Riteish Deshmukh, Bobby Deol, Boman Irani, Sanjay Dutt, Chunky Panday, Kriti Sanon and Pooja Hegde, among others.


The film is about to begin production in mid-July, but Kriti has started preparing for her part well in advance. “The storyline of Housefull 4 is set in two eras as it is based on the theme of reincarnation. I am grateful to Sajid Nadiadwala for this opportunity to play two different characters in one film. I am currently watching a lot of videos online to understand comic timing since shooting for a comedy isn’t easy and the Housefull franchise is all about the laughs.”

Apart from Housefull 4, the actress also plays the lead role in the forthcoming comic-caper, Yamla Pagla Deewana Phir Se. The film stars Dharmendra, Sunny Deol and Bobby Deol. Kriti is opposite Bobby in the movie. Helmed by Navaniat Singh, the film enters cinemas on 15th August, 2018.

Housefull 4, which is being directed by Sajid Khan, is a Nadiadwala Grandson Entertainment production. It releases on Diwali, next year.
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Shah Rukh Khan and two Bollywood stars told to stop Vimal ads amid $5 billion pan masala controversy

Shah Rukh Khan, Ajay Devgn and Tiger Shroff have been caught up in Maharashtra’s latest crackdown

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Shah Rukh Khan and two Bollywood stars told to stop Vimal ads amid $5 billion pan masala controversy

Highlights

  • Maharashtra’s Food and Drug Administration has issued show-cause notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over Vimal Elaichi advertisements
  • The regulator says the campaigns may indirectly promote a pan masala product associated with the Vimal brand
  • The actors have been asked to remove the advertisements from social media and explain their endorsements within 15 days
  • India’s pan masala market was estimated at around £3.7 billion last year, based on the reported $5 billion valuation and the August 17, 2026 exchange rate of about $1.356 per £1

Shah Rukh Khan, Ajay Devgn and Tiger Shroff have been caught up in Maharashtra’s latest crackdown on surrogate advertising, after the state’s food safety regulator questioned their involvement in Vimal Elaichi campaigns.

The Maharashtra Food and Drug Administration (FDA) has asked the three actors to explain why action should not be taken against them, arguing that the advertisements for cardamom may help maintain consumer recognition of Vimal’s pan masala products.

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