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Hina Khan and Priyank Sharma reteam for a single by Arijit Singh

Hina Khan and Priyank Sharma became best buddies during their stay at Salman Khan’s controversial reality show Bigg Boss. While most of the friendships which blossom at Bigg Boss end inside the glass-walled house only, Hina and Priyank remained friends even after the show ended.

The latest we hear that the duo is now reuniting to feature in a romantic single which has been crooned by none other than Arijit Singh. Titled Raanjhanaa, the upcoming single is being directed by Kamal Chandra. The team started shooting for the love song in Delhi today.


Talking about the song, Hina Khan said, “I love Arijit’s voice and the entire concept of the song is so unique, it appealed to me as an actor. I will get to channel various moods within a short span of time.”

Echoing the same thoughts, Priyank said, “I am excited about being the face to Arijit’s voice. This is a unique video that encompasses everything one finds in a film.”

Well, looking at the massive fan following of both the stars, we are sure that Raanjhanaa is going to set the internet on fire upon its release.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

AI Generated

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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