The summer drawing to a close is the perfect time to look ahead to the hottest trends during the cold autumn-winter months.
If the big design houses are anything to go by then fashion in the coming months will have plenty of choices to make you stay one step ahead of the crowd and on-trend.
With that in mind, Eastern Eye looked at the Fall fashion shows to select some terrific trends to look out for and how to update your wardrobe accordingly.
Throw shade: Whether it was outfits or accessories, the most popular colours will be different shades of purple and green. These colours will lead the way and are so on-trend that you can even complete a full head to toe look in that one shade alone. Neons and metallic will also be popular.
Golden great: Another colour to look out for is gold. The outfits are less metallic boys rain jacket and subtle on designs, varying from knitwear to the expensive-looking dress. Gold shoes will especially be on-trend. If you want something shiner, opt for silver or metallic.
Smooth operator: In terms of material, satin is coming back in a big way in the coming months. It will be seen in everything from smart satin shirts in the day to nightwear, crop tops and elegant evening dresses. The classy trend will be seen in a host of colours with lighter tones leading the way.
Caped crusader: Unleash your inner superhero and add a strong silhouette with a cape. What makes this heroic trend especially great is that there are no rules. The striking look can be in tweed, leopard print, floral and pretty much any size from sitting just on the shoulder to full-length wrap.
Perfectly-coated: Talking of coverage, look out for statement coats coming down to the ankles. This will keep you warm and the heavy wool ones will likely give a free workout to those wearing them. This elongated coat trend shows that big really is beautiful this fall. You can also add extra drama with long dresses and skirts.
Knit’s great: Another warming trend during the colder winter months is heavy knitwear. Knitted jackets, dresses, scarves and anything else should be big. It can be elevated further by having layers of knitwear, which means you can remain warm and look amazing at the same time.
Baggy trousers: Also go big with trousers and jeans this winter. Do away with the skinny jeans and replace them with something baggier. Extra baggy, straight cut jeans, trouser jeans and ones with side splits above the ankles will all cry out comfort and style.
Blankets out: Those who don’t like letting go of their blankets in winter are in luck because the 1970s retro quilted patchwork trend has returned. Quilted dresses, coats, jackets and even printed boots will be available for those wanting to unleash their inner bohemian.
Step back in time: A lot of retro trends from the 1970s, 1980s and 1990s will be hot in the coming months, but you can step even further back in time. Many of the top designers have delivered creations inspired from times gone by, including Victorian neck ruffles, centuries-old bustiers, classic trenches and prints inspired by the art you would find in a museum.
Schools in: The kids won’t be the only ones returning to school after a summer holiday because fashion in some corners will be doing the same. Whether it was the plaid trousers, sweater vests, suits, dark checks and shirts, the over-exaggerated school vibe works for the sexy nerds.
Shoulder it: The asymmetrical neckline trend means showing off a single shoulder will be a bold trend to warm up the winter months. It works best with evening attire, but there will be cute daytime dresses for those who can brave the cold or have a warm enough coat. Those who don’t want to show off their shoulder can opt for wide-shouldered jackets, creating a slim-waist silhouette.
Belt up: Talking of jackets, the main trend you need to know about is the belt around the waist. Many of the top fashion designers unveiled smart jackets that had a belt around the waist. You can wrap a statement belt around the waist and really express yourself.
Hats on: Another amazing way to express yourself are the statement hats. So swap the woollen hats and beanies with headwear that sends out a confident message. There are many choices available for daywear and eveningwear with statement hats that are colourful, big, bold and, in some cases, cutely whacky.
Colourful legs: Talking of whacky, do away with the black tights and get colourful hosiery to make a statement. Boldly coloured tights with dresses and skirts will add a touch of spring, but make heads turn also.
Roar appeal: Another head-turner is animal prints. Yes, they have always been popular, but this coming season it is in a more exaggerated way. So big zebra, snakeskin and leopard prints will enable you to walk on the wild side.
Marvellous miniatures: The cutest trend is the teeny tiny handbag. The bitty bag is barely big enough for a phone, credit card and lipstick, but is an accessory that many will be teaming up with their outfits in the coming months, including strapping it on a belt or turning it into a necklace.
Lucky Jain’s grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Lucky Jainspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Lucky Jain’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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