India’s software giant, Infosys (NYSE: INFY) has announced a strategic three-year partnership with the Australian Open on Monday (10).
The partnership is aimed to elevate the tennis experience for fans and players leveraging latest digital innovations.
However, the financial details of the partnership haven’t yet disclosed.
The Australian Open, one of the world’s most popular sports and entertainment events, has continued to evolve its digital experiences in recent years. Infosys, as the official digital innovation partner of the Australian Open, will leverage its expertise in emerging technologies such as big data and analytics, artificial intelligence as well as virtual and augmented reality, to provide unique, innovative and engaging experiences for fans.
Salil Parekh, CEO and Managing Director, Infosys, said, “This partnership is about creating new ways of experiencing the Australian Open. We’re really excited about the opportunity to showcase how digital technologies can enhance the boundaries of this tournament, to change the way the Australian Open is watched, analysed and played.”
“This association with Tennis Australia also reaffirms our strategic commitment to the region where we partner with some of the leading enterprises in driving their digital transformation agenda,” he added.
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