Rihanna has once again got everyone talking. No, it's not about a new song or red-carpet look. It’s wedding bells, or at least something that looks a lot like them. On Tuesday, she dropped a fresh bridal-themed collection from her lingerie brand, Savage X Fenty.
In a pink lace set with a mini veil and thigh-highs, Rihanna posed next to a towering wedding cake… then kicked it over. That playful chaos and the whole vibe left fans guessing: is this just marketing, or is she hinting at her own walk down the aisle with longtime partner A$AP Rocky?
Rihanna’s Savage X Fenty shoot hints at more than just fashionCredit/ Instagram/badgalriri
The launch arrived just hours after Rocky appeared on the cover of Vogue, calling Rihanna his “past, future, internal, external, infinite” love. Their chemistry isn’t new. From their flirty 2012 MTV performance to starting a family together, they now have two young sons, and their journey has been anything but quiet and private.
The rumours of a secret engagement (or marriage) aren’t new either. Fans remember Rocky’s 2022 music video “D.M.B.,” where his grill asked, “Marry me?” and hers answered, “I do.” They’ve continued dropping subtle clues ever since, from Rihanna’s dramatic white cape at the 2023 Met Gala to cryptic captions like “Here comes the bride.”
Rihanna strikes a bold bridal pose in Savage X Fenty’s new collectionInstagram/badgalriri
But even if there's no wedding date circled yet, Rihanna knows how to use that speculation. Her latest bridal collection, made up of 43 pieces including veils, bustiers, lacy gloves, and robes, is clearly aimed at modern brides and those just in the mood to feel like one.
“It’s not about tradition,” said Vanessa Wallace, Savage X Fenty’s marketing head. “It’s about self-expression; bold, playful, and a bit rebellious.” Bridal stylist Barbara Letizia agrees: more clients now want looks that go beyond the ceremony. “They want to feel bridal all weekend, from rehearsal dinners to post-wedding brunches.”
Rihanna’s playful cake-smash in bridal lingerie fuels fan theories about a secret ceremony with A$AP RockyInstagram/badgalriri
And Rihanna, ever the queen of mystery, isn’t confirming anything. She rarely speaks on her private life, preferring to let fashion and visuals do the talking. Whether this was a clever brand move or a soft announcement, fans are eating it up.
Either way, she’s flipped the script yet again on what it means to be a bride!
A still from Phule
Miranda Priestly’s icy elegance and Andy Sachs' transformation set the standard for modern power dressingJio Hotstar Screengrab
Audrey Hepburn’s timeless little black dress remains a symbol of sophistication and styleYoutube Screengrab
Cher Horowitz’s yellow plaid suit redefined 90s teen fashion with its bold preppy charmYoutube Screengrab
Carrie Bradshaw’s eclectic mix of high fashion and casual flair made her an icon of NYC street styleNetflix 
Lady Gaga’s extravagant Gucci ensembles brought vintage luxury and dramatic glamour back to the forefrontPrime Video
A childhood star who grew into a beloved TV icon, Michelle Trachtenberg leaves behind a lasting impact on entertainmentGetty Images 
From Harriet the Spy to Gossip Girl, Michelle Trachtenberg’s acting career captivated generations of viewersGetty Images
Russell T Davies, Ncuti Gatwa, Millie Gibson, and the Doctor Who team attend the U.S. premiere Getty Images 
Ncuti Gatwa and Varada Sethu in a still from Doctor WhoScreengrab