The Shah Rukh Khan and Anushka Sharma starrer much-hyped film, “Jab Harry Met Sejal”, directed by Imtiaz Ali, has put up an extremely average show at the Indian box office.
The big-budgeted film, which revolves around a Gujarati girl, Sejal, who loses her engagement ring during her trip to Amsterdam and a tourist guide, Harry, who helps her find it, was expected to set the cash registers jingling. But contrary to all expectations, the movie has fallen flat at the ticket window. After its one week run, it has raked in just Rs. 59.65 crores at the Indian box office, which is way below than what is expected from a Shah Rukh Khan film.
Though the film had star power, it didn’t manage to garner the required attention at the box office. The famous duo of Shah Rukh Khan and Anushka Sharma has given Bollywood blockbusters like “Rab Ne Bana Di Jodi” and “Jab Tak Hai Jaan’’, but their latest offering has disappointed one and all. After the dismal performance of biggies like "Tubelight" and "Jagga Jasoos", "Jab Harry Met Sejal" is the third big-budget film which has failed at the box office, despite starring a superstar.
The film is turning out to be a rejection of its kind. It is mighty disappointing to see the film turn out to be the lowest collection of Shah Rukh Khan in 5 years.
While it managed to make a total reading of Rs. 59.65 crore in a week, one can easily predict the fate of the film in coming days. It indeed comes as a big shock to see a film featuring a superstar rejected by the audiences in such a brutal manner. This makes it clear that content is the king and with Indians getting exposed to the world cinema like never before, people know how to gauge a movie.
Now, it will be interesting to see how Shah Rukh Khan's upcoming dwarf film by Anand L Rai will fare at the ticket window.
Mareyah Bhatti , a sustainability strategist and passionate home cookMareyah Bhatti
