JAGUAR has introduced a new logo and branding as it prepares to relaunch as an electric-only car manufacturer.
Owned by Tata Motors, the British automaker plans to release three new electric models in 2026, after halting new car sales over a year ago to focus on rebranding.
The new logo, stylised as "JaGUar," combines upper and lower-case letters in what the company describes as "visual harmony."
Alongside the logo, Jaguar unveiled a new "leaper" cat design and introduced marketing slogans like "delete ordinary," according to the BBC.
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
Jaguar's transition to electric vehicles was first announced in 2021. Managing director Rawdon Glover explained that pausing sales was a deliberate decision to separate older models from the upcoming range.
"We need to change people's perceptions of what Jaguar stands for," he said, adding that this "fire break" was necessary for the transformation.
Gerry McGovern, chief creative officer of Jaguar Land Rover (JLR), said the reimagined brand reflects Jaguar’s heritage of originality, as envisioned by founder Sir William Lyons.
McGovern described the new Jaguar identity as "imaginative, bold, and artistic."
The first car in the rebranded line-up will be a four-door GT, set to be built in Solihull, West Midlands.
Clifford had previously denied killing Carol Hunt, 61, the wife of horseracing commentator John Hunt, and their daughters, Louise Hunt, 25, and Hannah Hunt, 28. (Photo: Hertfordshire Police /Handout via REUTERS)
Man pleads guilty to crossbow murders of BBC presenter’s family
A 26-YEAR-OLD man on Wednesday pleaded guilty to murdering two daughters of a BBC sports commentator and stabbing to death their mother in a crossbow attack.
Kyle Clifford had previously denied killing Carol Hunt, 61, the wife of horseracing commentator John Hunt, and their daughters, Louise Hunt, 25, and Hannah Hunt, 28.
However, appearing via video link at Cambridge Crown Court in eastern England, Clifford changed his pleas.
The court heard that Clifford tied up Louise Hunt, his former partner, binding her arms and ankles with duct tape before shooting her in the chest with a crossbow at the family home last July.
He pleaded guilty to three counts of murder, one count of false imprisonment, and two counts of possessing offensive weapons. However, Clifford denied raping Louise.
The murders took place at the family home in the commuter town of Bushey, near Watford, northwest of London.
Clifford was arrested in July following a manhunt after the bodies of the three women were discovered.
(With inputs from AFP)