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Kannada actor Sudeep joins Salman Khan on the cast of Dabangg 3

Buzz has it that Kannada megastar Sudeep, who has also appeared in a couple of Tamil and Telugu movies in his over two-decade-long acting career, has been finalized to feature in superstar Salman Khan’s forthcoming film Dabangg 3.

According to reports, Sudeep will be seen as an antagonist in the third instalment of the hit cop franchise Dabangg. A source adds that Prabhudheva recently narrated the basic premise of Dabangg 3 to the actor who liked what he heard and gave his verbal nod to the film. He will sign the project on the dotted line soon.


“Sudeep and Salman have been planning to team up on a film for a long time and things have finally fallen in place. The two will engage in Tom and Jerry kind of skirmishes in Dabangg 3. Sudeep’s character has shades of grey,” a well-placed source reveals.

Dabangg 3, which is being directed by actor-choreographer-filmmaker Prabhudeva, is set to start rolling in the month of April. If the source is to be believed, the film will be wrapped up within 90-100 days. There are also reports that Salman is planning to release the cop-drama around the festivities of Christmas later this year.

Dabangg 3 is being bankrolled by Salman Khan’s younger brother Arbaaz Khan who also directed Dabangg 2, the second instalment of the franchise.

The much-awaited film is rumoured to be a two-heroine project. While Sonakshi Sinha, who played the female lead in the first two instalments of the franchise, is almost confirmed to return to the sequel, no official word has come on the actress who plays the second female lead in the high-profile project.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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