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Love and courtship through the ages

HOW ANCIENT WOOING RITUALS EVOLVED INTO MODERN DAY CULTURE

by MITA MISTRY


THIS week couples all over the world celebrating love and romance to mark Valentine’s Day would have met in different ways.

Many would have courted each before getting together as a couple and gone through a process that led them into a relationship. It would be one of the many rituals couples use today, which have evolved in times gone by. With that in mind, Eastern Eye looked at some old rituals across the ages and how their evolution over time led to things like swiping right on apps today.

Capture: Forced marriages have been happening since the beginning of time with earliest examples being tribes raiding villages to kidnap women into a union. With no lawmakers, forcing someone into marriage or servitude was commonplace globally. This ancient custom still happens in some places in South Asia today, where would-be grooms are even kidnapped and forced into marriage. There have been countless cases of even British citizens tricked into having forced marriages abroad.

Fighting: It is common knowledge that many animal species will have males fighting for female attention, but it also happened with humans with warriors battling it out for the eligible women, sometimes to the death. Fighting for a female often led to feuds, which have inspired many literary classics across the centuries. Even today, the practice of fighting happens, including females battling it out for men.

Buying: When currency became a way of life everything was for sale, including love, and families would sell eligible offspring to the highest bidder. Those who were buying would later get their own back when the dowry system came into play. In some parts of the world, this horrific practice remains with child brides being sold to the highest bidder.

Dressing up: In many animal species, the female will use things like bright colours to attract a male mate and this is not too dissimilar to the first social interactions between humans. Both sexes would make an effort to look more attractive for the opposite gender. This thousands-of-years-old ritual has of course stayed up until now, but in the early days they weren’t often allowed to speak to one another, so visual stimulation was the only way.

Love spells: There have been those who have searched for divine intervention since the beginning of time. One ancient Egyptian text, more than 1,300 years old, was found to contain a love spell. This would later evolve into astrology being used to match couples and that centuries-old tradition is still practiced today, with many relying on a higher power for love.

Matchmaker: It wasn’t always possible for families to find the compatible someone, which led to extended family members or friends recommending a match. This was also a perfect business opportunity for romantic entrepreneurs to charge singletons for finding the right match. There is reported evidence in ancient civilisations around the world of this happening. This single person going door-to-door trying to connect people would later evolve to apps like Tinder and Bumble, where singles have multiple choices. Those who don’t have technology still use professional matchmakers.

Letters: One of the first ways courting couples separated by distance could connect was through love letters and this perhaps explains why poetry was so popular in centuries gone by. The connection between that early letter writing can be seen with social media and WhatsApp communication courting today. Now, there is a shorter time to wait for a reply to romantically written sentiments, but more pressure for a quicker reply.

Print media: The advent of media enabled those looking for a life partner to cast their nets further and this led to matrimonial adverts in newspapers. By the early 19th century they became so popular, that some newspapers were solely dedicated to finding partners the perfect match. This would later evolve to video dating, TV shows and the online dating websites, which are popular today.

Travel: With a lot less people and noway to communicate for those who lived in villages, a common practice would be to travel to neighbouring towns or gatherings to find a life partner. From the 17th to the 19th century, British women would go to India looking for a husband, to settle down with early pioneering foreign men living there. This can be seen today with the many holiday romances between singles, who meet while travelling.

Quick communication: In the early days of couples meeting, they were not allowed to communicate with each other as it was seen as disreputable and this occurred in cultures globally. Whether it was at social gatherings or family get-togethers, prospective couples had a very short time to talk either privately or with chaperones present. Sometimes, quick signals were used, including the female using her fan in different ways. This ‘quickness’ can be seen today at speed-dating events globally where couples are given just a few minutes to chat.

Gifts: The oldest friendliest way of wooing someone was through gift-giving and over time, these romantic gifts evolved from something practical like food to material presents. In 17th century Wales, suitors spent hours carving wooden love spoons and there are many examples of such bizarre gifts. Romantic gift-giving continues today and is a multibillion-pound industry globally. If you are in a relationship and are reading this, remember that special gift for a loved one, however small.

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Kim Kardashian attends the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art on May 04, 2026 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Key Highlights:

  • SKIMS has opened its first European flagship store, a 12,000 square foot site on London's Regent Street, its biggest single move into the UK market to date.
  • The store was designed by Rafael de Cárdenas, the same architect behind SKIMS' New York flagship, and features a nude sculpture by longtime collaborator Vanessa Beecroft.
  • The opening lands in the same summer Kardashian's relationship with Formula 1 driver Lewis Hamilton has been playing out publicly across Britain, from the Cotswolds to a shared trip through Tokyo.
There are a handful of people on earth whose store openings and whose love lives both make global news in the same breath. Kim Kardashian is one of them, and this summer, both have happened in the same country at the same time.
SKIMS, the shapewear brand she built into a multi-billion-dollar label, has just opened its first flagship store outside America, taking over a 12,000 square foot corner site on Regent Street. It's a genuine landmark for the brand. It's also, almost incidentally, happening in the exact country where her relationship with Lewis Hamilton has been playing out in public for months.

What does the store actually feel like inside?

Walk in, and the first thing you see is a towering nude sculpture by artist Vanessa Beecroft, lit from above by an oversized ceiling disc, framed by curved walls in the same fleshy, neutral tones SKIMS uses on its packaging. It's the kind of entrance built for a photo, and it's clearly meant to be one. The rest of the two-level store follows the same language throughout: soft curves, cream and beige everywhere, cabinets rounded enough to double as seats. It was designed by Rafael de Cárdenas, the same studio behind SKIMS' Fifth Avenue flagship in New York, so the London store deliberately echoes that one rather than starting from scratch.
Kardashian called London "one of the most inspiring fashion cities" in a statement marking the opening, and the choice to make it SKIMS' first flagship outside America wasn't accidental. Inside, shoppers get access to the brand's full UK range in one place for the first time, shapewear, loungewear, menswear, and the NikeSKIMS collaboration line, rather than piecing it together online.

Why has she been so visible in Britain this year?

Because the store isn't the only reason. Kardashian's relationship with Formula 1 world champion Lewis Hamilton became public in February, and since then the pair have been photographed together at a private members' club in the Cotswolds, walking arm in arm through Tokyo, and browsing a Vivienne Westwood store on the same trip. It's the kind of relationship that seems to generate a new set of paparazzi photos every few weeks, in a different country each time.
Not everyone is convinced it's as simple as it looks. Some entertainment outlets have reported anonymous claims that the relationship functions partly as a "showmance," a strategically timed pairing rather than a purely private one. Neither Kardashian nor Hamilton has addressed that characterisation directly, and the two have a longer history than the recent headlines suggest, having first been photographed together at a London awards show back in 2014, years before either was linked to the other romantically.
SKIMS Regent Street, at a glance
Location245-247 Regent Street, London
Size12,000 sq ft, two levels
DesignerRafael de Cárdenas
Notable featureNude sculpture by Vanessa Beecroft
SignificanceSKIMS' first flagship store outside the US
Product rangeShapewear, loungewear, menswear, NikeSKIMS

Is any of this actually connected?

Not officially. There's no suggestion the store opening and the relationship were planned to overlap, and SKIMS has been building toward a European flagship since at least 2021, when a smaller Paris pop-up tested the same visual identity on a much smaller scale. But the coincidence is hard to ignore: for a few months this year, the two most-photographed parts of Kim Kardashian's life, the brand she built and the relationship everyone's trying to decode, have both been unfolding on the same small island, a few hundred miles apart from each other at most.

For a woman whose entire career has run on being watched, Britain's had an unusually good seat this year.