THE qawwali genre was founded in the 13th century when a group of youngsters assembled for the first group. But over time, the groups performing qawwali got older and those leading the party of singers being even more senior.
One teenage singer in Pakistan has taken the qawwali genre back to its youthful roots. Nineteen-year-old Moeen Hassan from Lahore started singing at the age of seven and has been leading a group of 15 members since 2013.
“A love for music and the blessings of my father started my journey with qawwali music. I have now been singing for over 12 years with the hope of keeping pure qawwali alive for future generations and entertaining audiences. Qawwali music is for the people and I hope to be giving them that for years to come,” said Moeen Hassan.
The talented singer has been performing all over Pakistan and is gaining a reputation as a very good live performer. He sings with passion and always puts his all into the high-energy performances, with the help of a very talented group of artists. “Every performance has been memorable and magical for me. I am hoping to perform overseas and want to show the world qawwali music is for everyone, regardless of age or cultural background,” he said.
Moeen Hassan is preparing to record his first qawwali album and hopes youngsters get drawn to the genre, which has survived for over 700 years. When asked who his qawwali hero is, he smiled and said: “My hero is Ustad Nusrat Fateh Ali Khan saab. I have been listening to his songs for my whole life and am inspired by him in so many ways. In fact, my favourite qawwali is his rendition of Mere Rashke Qamar, which was the first song I sang and entered the industry with. I believe the late great legend will continue influencing artists for generations to come.”
When Moeen Hassan is not performing live or planning songs for his new album, he is practicing his craft and giving music lessons to students. Despite only just beginning what will no doubt be a long musical journey, he very much believes in giving back.
He explained: “Music has been a great gift that has been given to me in life and it would be selfish to just hold onto it. I perform whenever I can with my amazing qawwali party, who are all so very talented and give music lessons to youngsters. Qawwali has survived longer than any genre because we believe in peace, love and giving.”
Forum brings UK and Chinese film professionals together to explore collaborations.
Emerging British-Asian talent gain mentorship and international exposure.
Small-scale dramas, kids’ shows, and adapting popular formats were the projects everyone was talking about.
Telling stories that feel real to their culture, yet can connect with anyone, is what makes them work worldwide.
Meeting three times a year keeps the UK and China talking, creating opportunities that last beyond one event.
The theatre was packed for the Third Shanghai–London Screen Industry Forum. Between panels and workshops, filmmakers, producers and executives discussed ideas and business cards and it felt more than just a summit. British-Asian filmmakers were meeting and greeting the Chinese industry in an attempt to explore genuine possibilities of working in China’s film market.
UK China film collaborations take off as Third Shanghai London Forum connects British Asian filmmakers with Chinese studios Instagram/ukchinafilm
What makes the forum important for British-Asian filmmakers?
For filmmakers whose films explore identity and belonging, this is a chance to show their work on an international stage, meet Chinese directors, talk co-productions and break cultural walls that normally feel unscalable. “It’s invaluable,” Abid Khan said after a panel, “because you can’t create globally if you don’t talk globally.”
And it’s not just established names. Young filmmakers were all around, pitching ideas and learning on the go. The forum gave them a chance to get noticed with mentoring, workshops, and live pitch sessions.
Which projects are catching international attention?
Micro-dramas are trending. Roy Lu of Linmon International says vertical content for apps is “where it’s at.” They’ve done US, Canada, Australia and next stop, Europe. YouTube is back in focus too, thanks to Rosemary Reed of POW TV Studios. Short attention spans and three-minute hits, she’s ready.
Children’s and sports shows are another hotspot. Jiella Esmat of 8Lions is developing Touch Grass, a football-themed children’s show. The logic is simple: sports and kids content unite families, like global glue.
Then there’s format adaptation. Lu also talked about Nothing But 30, a Chinese series with 7 billion streams. The plan is for an english version in London. Not a straight translation, but a cultural transformation. “‘30’ in London isn’t just words,” Lu says. “It’s a new story.”
Jason Zhang of Stellar Pictures says international audiences respond when culture isn’t just a background prop. Lanterns, flowers, rituals, they’re part of the plot. Cedric Behrel from Trinity CineAsia adds: you need context. Western audiences don’t know Journey to the West, so co-production helps them understand without diluting the story.
Economic sense matters too. Roy Lu stresses: pick your market, make it financially viable. Esmat likens ideal co-productions to a marriage: “Multicultural teams naturally think about what works globally and what doesn’t.”
The UK-China Film Collab’s Future Talent Programme is taking on eight students or recent grads this year. They’re getting the backstage access to international filmmaking that few ever see, including mentorship, festival organising and hands-on experience. Alumni are landing real jobs: accredited festival journalists, Beijing producers, curators at The National Gallery.
Adrian Wootton OBE reminded everyone: “We exist through partnerships, networks, and collaboration.” Yin Xin from Shanghai Media Group noted that tri-annual gathering: London, Shanghai, Hong Kong create an “intensive concentration” of ideas.
Actor-director Zhang Luyi said it best: cultural exchange isn’t telling your story to someone, it’s creating stories together.
The Shanghai-London Screen Industry Forum is no longer just a talking shop. It’s a launchpad, a bridge. And for British-Asian filmmakers and emerging talent, it’s a chance to turn ideas into reality.
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