Skip to content
Search

Latest Stories

Nepotism tornado sweeps Bollywood

FANS SLAM STAR KIDS AFTER SUSHANT SINGH RAJPUT’S SUICIDE

by ASJAD NAZIR


THE nepotism debate in Bollywood has lightly rumbled on for a number of years now, but the devastating suicide of Sushant Singh Rajput has turned it into a hurricane like thunderstorm that has swept up star kids, A-list celebrities and big studios.

Millions have been so outraged with the actor’s death at the age of 34 and stories emerging about bullying in Bollywood that they have collectively raised their voices in anger. Numerous calls for justice have resulted in a police investigation into the death to see if anyone in Hindi cinema may have triggered it and one lawyer deciding to launch a high-profile legal case against industry stars.

Star kids, including Alia Bhatt, Sara Ali Khan, Arjun Kapoor, Varun Dhawan and Sonam Kapoor, have received a major backlash online, with many saying they unfairly got priority due to their bloodline at the cost of more talented outsiders like Sushant.

Karan Johar, who has launched star kids like Ananya Panday, also received hate online from film fans around the world. Many of those caught in the nepotism tornado have lost hundreds of thousands of followers on social media.

Sonakshi decided to deactivate her Twitter account and turned off the comments on her Instagram after receiving a barrage of criticism. This ended up backfiring as most celebrated the actress leaving Twitter.

While most star kids remained quiet in the hopes of seeing the storm pass, others reacted in an entitled manner and this turned even more people against them. Sonam reacted with some ill-advised comments on social media and managed to magnify hate directed towards her.

Over 300 petitions were started asking people to boycott perpetrators of nepotism and to get justice for Sushant, with one getting nearly four million signatures. It hasn’t just been star kids who have been targeted, but also production houses that launch them into Bollywood at the cost of new talent.

The knock-on effect of the raging nepotism debate has also exposed a bullying culture in Bollywood where outsiders are treated badly by the inner circle for various reasons, which includes being threatened by new talent or them not towing the line.

Outsiders claiming their careers were destroyed by nepotism, bullying and corruption have also started speaking. These include Sahil Khan, who was hailed as the next big thing after his winning debut in 2001 film Style, but claims he was bullied out of Bollywood by a major star. One Bollywood insider told me this is potentially the biggest crisis an industry in cruise control has faced in a generation and there is genuine worry.

Sushant’s death has united people in a movement against Bollywood in a way not seen before and the knock-on effect will likely be felt when cinemas open again. In the past, Bollywood laughed off troubles and saw themselves as indestructible, but this is different and won’t go away anytime soon.

With more streaming sites, channels and choices than ever, cinema is no longer the only form of entertainment available in India and audiences can easily walk away from Bollywood. This is now giving those who have invested heavily in projects featuring star kids sleepless nights.

Instead of looking down on the world from  their thrones, Bollywood studios, stars and products of nepotism need to see that their castles are starting to crumble. Although, they will quickly forget about Sushant, for audiences he was an everyday man, just like them, trying to make a place in a nepotistic system.

In that regard, he has become a symbol of anger for those who feel they have been wronged and Bollywood has been wronging outsiders for a long time.

My realisation

THE nepotism debate raging online also made me realise how media have been duped by Bollywood to promote star kids ahead of outside talent, who have often been side-lined during publicity tours.

When Sushant Singh Rajput’s films Chhichhore and Kedarnath were released I was only given the option of interviewing his leading ladies Shraddha Kapoor and Sara Ali Khan, who are both star kids, but not him. I realised it has been a similar story when films featuring other star kids are released, which shows that nepotism stretches beyond casting and into marketing with Bollywood.

Harmful nepotism

FILM releases in 2019 featuring young stars with famous Bollywood relatives in a prominent lead role shows how nepotism is doing more harm than good in Hindi cinema. A simple look at the films’ respective box office performances illustrates this.

Ek Ladki Ko Dekha Toh Aisa Laga: FLOP

Gully Boy: HIT

Kalank: DISASTER

Blank: DISASTER

Student Of The Year 2: AVERAGE

India’s Most Wanted: DISASTER

Jabariya Jodi: DISASTER

Chhichhore: HIT

The Zoya Factor: DISASTER

Pal Pal Dil Ke Paas: DISASTER

War: SUPER HIT

Motichoor Chaknachoor: DISASTER

Panipat: DISASTER

Pati Patni Aur Woh: HIT

More For You

Comment: Reform split exposes the dangers of unchecked populist rhetoric

Reform UK's new MPs Richard Tice, Nigel Farage, Lee Anderson and Rupert Lowe pose during a presentation of their programme in London on July 5, 2024

Getty Images

Comment: Reform split exposes the dangers of unchecked populist rhetoric

IT took Nigel Farage 30 years to get elected as an MP until the voters of Clacton sent him to the Commons on his eighth attempt last summer. Having broken through by getting five Reform MPs, Farage has taken every opportunity to stoke the media hype in which supporters fantasise and his critics fear a populist wave could sweep him all the way into Downing Street next time. But there has been something of a reality check this month – with the new party splitting as relationships broke down between the leader and Rupert Lowe, the former Southampton FC chairman elected in Great Yarmouth.

The Farage-Lowe battle has many dimensions. It can be seen as a personality clash of political egos – which escalated after US billionaire businessman, Elon Musk, decided he preferred Lowe to Farage. It is an argument about Farage’s control of Reform’s structures – and the slow progress in giving party members any role. The Reform leadership says it is about personal conduct – even reporting Lowe to the police for alleged threats to party chair Zia Yusuf – but acted against Lowe only when he criticised the leader.

Keep ReadingShow less
Essence of Ramadan

Ramadan is a time for self-reflection and to become better human beings

Essence of Ramadan

THE word Ramadan conjures images of fasting, shared meals, and a sense of community, but there is a deeper, more profound purpose beneath the surface of this holy month for Muslims.

Ramadan is not just about abstaining from food and drink; it is a transformative journey of self-discovery, offering a chance to shed old habits and cultivate inner peace. It is a month of selfreflection, a time to become better human beings and reconnect with our values.

Keep ReadingShow less
Asian health workers paid
heavy price during Covid

The National Covid Memorial Wall on the Covid-19 Day of Reflection, marking five years since the start of the pandemic in London last Sunday (9)

Asian health workers paid heavy price during Covid

BEREAVED families and friends came together last Sunday (9) to remember the loss of loved ones as the UK marked five years since the start of the Covid-19 pandemic.

Public memory is remarkably short; there was a time when people were prevented from even saying goodbye to their relatives as they died in hospital. To prevent contamination, their bodies were slipped into body bags for funerals where almost no one could come.

Keep ReadingShow less
Sunak symbolised how high
ethnic minority talent can rise

Rishi Sunak and his wife Akshata Murty

Sunak symbolised how high ethnic minority talent can rise

“MY POLITICAL journey was so quick,” former prime minister Rishi Sunak told Nick Robinson during a two-hour BBC podcast on his lessons from Downing Street.

Sunak’s meteoric rise and demise makes him a former prime minister at 44. Was it too much, too young? Did he make a mistake in grabbing a couple of years as prime minister after the implosion of Liz Truss?

Keep ReadingShow less
Are Tamil cinema’s big stars failing the industry?
Indian 2

Are Tamil cinema’s big stars failing the industry?

BOLLYWOOD’S recent string of big box of fice disasters has been well-documented, but Tamil cinema is also experiencing a tough period.

The industry, known as Kollywood, had one of its worst years in 2024, with a jaw dropping amount of money being lost on big-budget blockbusters that were rejected by audiences. Although there were a few successes, like Amaran and Maharaja, 2024, just like previous years, was dominated by expensive flops headlined by big-name stars that didn’t live up to expectations.

Keep ReadingShow less