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No end to lockdown yet but 'careful' easing begins, says Boris Johnson

British prime minister Boris Johnson said on Sunday (10) the coronavirus lockdown will not end yet, urging people to "stay alert" to the risks as he outlined plans to begin slowly easing measures that have closed down much of the economy for nearly seven weeks.

While his government was giving directions for England, it wants the United Kingdom's other constituent nations - Wales, Scotland and Northern Ireland - to take the same approach. But there were immediate divisions, with Scottish First Minister Nicola Sturgeon saying she was sticking with the existing "stay at home" message.


Johnson announced a limited easing of restrictions, including allowing people to exercise outside more often and encouraging those who cannot work from home to return to their jobs.

"This is not the time simply to end the lockdown this week," he said in a televised address. "Instead we are taking the first careful steps to modify our measures."

Johnson's government has faced criticism from opposition parties and others over its handling of the pandemic and the prime minister is wary of taking the brakes off too soon. Britain's coronavirus death toll - 31,855 - is the second highest in the world, behind only the United States. The bulk of the cases and deaths have been in England.

The government's decision to replace its "stay at home" slogan, drummed into the public for weeks, was criticised by opposition parties who called the new "stay alert" message too ambiguous.

Johnson earlier tweeted a new government poster with rules including "stay at home as much as possible", "limit contact with other people" and "keep your distance if you go out".

In his address, Johnson said people should continue to work from home if they could, but from Monday those who cannot, such people working in construction and manufacturing, should be "actively encouraged to go to work".

From Wednesday, people will be allowed to to take unlimited amounts of outdoor exercise, he said, and can sit in the sun in their local park, drive to other destinations, and play sports with members of their own household.

Until now, people have been expected to exercise outdoors once a day, do so locally, and - despite recent spells of warm weather - told not to go to parks to sit in the sun.

Social distancing rules must still be obeyed, Johnson said, adding that fines would be increased for those who break them.

He detailed an alert system ranging from level 1, where virus is no longer present, to level 5, the most critical, that will allow the government to flag risks in different parts of England and to decrease or increase restrictions where necessary.

Scotland's Sturgeon said the only modification she was making to lockdown measures was to allow people to exercise more than once a day.

"(That) is the only change that the Scottish government judges that it is safe to make right now without risking a rapid resurgence of the virus," she told a news conference.

Sturgeon also said she had asked the UK government not to use its "stay alert" advertising campaign in Scotland.

Labour health spokesman Jonathan Ashworth also criticized the "stay alert" slogan. "Many people will be puzzled by it," he told BBC TV. "This virus really does exploit ambivalence and thrive on ambiguity, we need clarity at all times."

SLOW AND CAUTIOUS

Britain's economy - the world's fifth largest - has been hammered by the pandemic and the lockdown measures.

The government has faced steady questions from Labour and others on why the country was not locked down earlier, why it has struggled to administer mass testing and why there have been shortages of protective equipment for medics and care workers.

Johnson himself is recovering after falling critically ill with COVID-19, the respiratory illness caused by the coronavirus, last month.

The Sunday Times reported that scientific advisers had told the government that deaths could exceed 100,000 by the end of the year if lockdown measures are relaxed too fast. As of Sunday, Britain had reported some 219,183 confirmed infections.

Johnson said that by the earliest by June 1, the government might be in a position to begin the phased reopening of shops and to get primary pupils back into schools, in stages.

At the earliest by July, and if the infection rates support it, there could be the re-opening of at least some of the hospitality industry and other public places, provided they are safe and enforce social distancing, he added.

With both the death rate and hospital admissions falling, Johnson said it would be "madness" to allow a second spike in infections.

Changes will be closely monitored at a local, regional and national level and the government would "not hesitate to put on the brakes" if there are outbreaks, he said.

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Kim Kardashian attends the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art on May 04, 2026 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Key Highlights:

  • SKIMS has opened its first European flagship store, a 12,000 square foot site on London's Regent Street, its biggest single move into the UK market to date.
  • The store was designed by Rafael de Cárdenas, the same architect behind SKIMS' New York flagship, and features a nude sculpture by longtime collaborator Vanessa Beecroft.
  • The opening lands in the same summer Kardashian's relationship with Formula 1 driver Lewis Hamilton has been playing out publicly across Britain, from the Cotswolds to a shared trip through Tokyo.
There are a handful of people on earth whose store openings and whose love lives both make global news in the same breath. Kim Kardashian is one of them, and this summer, both have happened in the same country at the same time.
SKIMS, the shapewear brand she built into a multi-billion-dollar label, has just opened its first flagship store outside America, taking over a 12,000 square foot corner site on Regent Street. It's a genuine landmark for the brand. It's also, almost incidentally, happening in the exact country where her relationship with Lewis Hamilton has been playing out in public for months.

What does the store actually feel like inside?

Walk in, and the first thing you see is a towering nude sculpture by artist Vanessa Beecroft, lit from above by an oversized ceiling disc, framed by curved walls in the same fleshy, neutral tones SKIMS uses on its packaging. It's the kind of entrance built for a photo, and it's clearly meant to be one. The rest of the two-level store follows the same language throughout: soft curves, cream and beige everywhere, cabinets rounded enough to double as seats. It was designed by Rafael de Cárdenas, the same studio behind SKIMS' Fifth Avenue flagship in New York, so the London store deliberately echoes that one rather than starting from scratch.
Kardashian called London "one of the most inspiring fashion cities" in a statement marking the opening, and the choice to make it SKIMS' first flagship outside America wasn't accidental. Inside, shoppers get access to the brand's full UK range in one place for the first time, shapewear, loungewear, menswear, and the NikeSKIMS collaboration line, rather than piecing it together online.

Why has she been so visible in Britain this year?

Because the store isn't the only reason. Kardashian's relationship with Formula 1 world champion Lewis Hamilton became public in February, and since then the pair have been photographed together at a private members' club in the Cotswolds, walking arm in arm through Tokyo, and browsing a Vivienne Westwood store on the same trip. It's the kind of relationship that seems to generate a new set of paparazzi photos every few weeks, in a different country each time.
Not everyone is convinced it's as simple as it looks. Some entertainment outlets have reported anonymous claims that the relationship functions partly as a "showmance," a strategically timed pairing rather than a purely private one. Neither Kardashian nor Hamilton has addressed that characterisation directly, and the two have a longer history than the recent headlines suggest, having first been photographed together at a London awards show back in 2014, years before either was linked to the other romantically.
SKIMS Regent Street, at a glance
Location245-247 Regent Street, London
Size12,000 sq ft, two levels
DesignerRafael de Cárdenas
Notable featureNude sculpture by Vanessa Beecroft
SignificanceSKIMS' first flagship store outside the US
Product rangeShapewear, loungewear, menswear, NikeSKIMS

Is any of this actually connected?

Not officially. There's no suggestion the store opening and the relationship were planned to overlap, and SKIMS has been building toward a European flagship since at least 2021, when a smaller Paris pop-up tested the same visual identity on a much smaller scale. But the coincidence is hard to ignore: for a few months this year, the two most-photographed parts of Kim Kardashian's life, the brand she built and the relationship everyone's trying to decode, have both been unfolding on the same small island, a few hundred miles apart from each other at most.

For a woman whose entire career has run on being watched, Britain's had an unusually good seat this year.