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Highlights:

• New platform aims to support South Asian creatives in Wolverhampton and the Black Country
• Homegrown will mentor up to ten emerging music artists aged 16–30
• Funded by Arts Council England with Punch Records as a key partner
• Final live showcase scheduled for March 2026

Playback Creates has launched its new Homegrown programme, a move the organisation says will change access and opportunity for young British South Asian artists. The primary focus is South Asian music development, and there’s a clear effort to create space for voices that have not been supported enough in the industry. It comes at a time when representation and career routes are still a challenge for many new acts.

Homegrown marks a new moment for South Asian music talent in the UK Instagram/playbackcreates