BIRTHDAY SPECIAL CELEBRATING THE CINEMA SUPERSTAR’S LIFE AND CAREER
by ASJAD NAZIR
HE MAY be the son of movie megastar Chiranjeevi, but Ram Charan has made a name for himself globally as an actor, producer, philanthropist and a businessman.
On March 27, he will celebrate his 35th birthday and receive good wishes from around the world.
Eastern Eye decided to celebrate the man, affectionately known as mega power star, turning a year older with an all you need to know A to Z about him.
A is for Awards: The popular actor has received a number of accolades during his action packed career, which began with winning prestigious Nandi and Filmfare South Awards for his first two films Chirutha and Magadheera.
B is for Bruce Lee: This fact isn’t about his impressive onscreen fighting skills, but Ram Charan starring in a 2015 Telugu action comedy titled Bruce Lee – The Fighter, which was also dubbed into Hindi. The movie was later remade in Bangladeshi in 2019 as Beporowa.
C is for Chiranjeevi: Ram Charan, born in Chennai in 1985, is the son of legendary actor Chiranjeevi, who is considered an all-time great cinema icon and starred in over 150 films. He has worked with his father a number of times, including as a producer and appears in his next film.
D is for Debut: The actor made his cinematic debut as a leading man in 2007 Telugu language film Chirutha, which was declared a huge success and won awards. The film also marked the debut of Neha Sharma, who would go on to carve out a career in Hindi cinema.
E is for Endorsements: The huge superstardom means the actor has been in demand with major brands since early on in his career and has earned vast sums of money in the process.
F is for Film school: He took some acting classes from Kishore Namit Kapoor’s famous acting school, whose past alumni include Hrithik Roshan, Kareena Kapoor Khan, Priyanka Chopra, Ranveer Singh and Varun Dhawan.
G is for Gambling: The actor, who hasn’t been afraid to take risks throughout his career, famously played a gambler in 2012 Telugu action film Racha, which was shot at international locations, including China. It received multiple award nominations and was later dubbed into Tamil (Ragalai), Malayalam (Raksha) and Hindi (Betting Raja).
H is for Horses: The actor has been riding horses since he was a child and that equestrian passion led him to buy his own polo club. He owns a polo team and has helped revive interest in the sport.
I is for Inspirational: Away from being a movie star, the actor has done a lot of philanthropic deeds, which have helped those in need and included donating money, along with setting up health camps for the poor. Many fans will celebrate his birthday by doing charitable deeds.
J is for Jana Sena Party: Ram Charan is the nephew of movie megastar turned politician and philanthropist Pawan Kalyan, who founded the Jana Sena party.
K is for Khaidi No. 150: Ram Charan produced the 2017 smash hit action film Khaidi No. 150, which was his legendary father Chiranjeevi’s 150th film as a leading man and comeback to acting after 10 years. It was a remake of 2014 Tamil blockbuster Kaththi.
L is for Leisure: When the actor, producer, businessman and philanthropist does get free time, he has a number of passions, which includes wildlife photography. He has also showcased his work.
M is for Magadheera: For his second film Magadheera, the actor teamed up with ace director SS Rajamouli, who would later deliver the record-breaking Baahubali films. The 2009 multi award-winning film ran in some cinemas for over 1,000 days and received great acclaim.
N is for Naayak: The actor had portrayed two characters in reincarnation drama Magadheera, but played his first proper double role in 2013 action film Naayak. Although the film is set in India, some songs were shot in Dubai, Iceland and Slovenia.
O is for Orange: His 2019 Telugu action comedy Orange had a huge opening at the box office, but didn’t do well. The new age love story would later gain a cult following.
P is for Planes: The actor is also an astute businessman, and his ventures include founding budget airline TruJet, which provides low cost air travel around India.
Q is for Quit India: Ram Charan is the grandson of Allu Rama Lingaiah, who was a doctor actively involved in his country’s freedom struggle pre-independence and was part of the Quit India Movement in 1942.
R is for RRR: The mega-budget movie with the working title RRR releases in January 2021 and is expected to smash box office records when it releases. He plays a lead role alongside Jr NTR in Baahubali director SS Rajamouli’s next film, which revolves around freedom fighters in pre-independence India. The impressive supporting cast includes Alia Bhatt and Ajay Devgn.
S is for Sye Raa Narasimha Reddy: The actor also produced visually spectacular 2019 film Sye Raa Narasimha Reddy, which was inspired by a legendary freedom fighter and had his father Chiranjeevi play the title role. The hit film was dubbed and simultaneously released in Hindi, Kannada, Malayalam and Tamil.
T is for Tollywood: Today, Ram Charan is one of the most bankable names in Telugu cinema, which is popularly known as Tollywood, and is also a powerful producer. He is known as the mega power star, which is a combination of megastar, associated with his father Chiranjeevi, and power star, a title given to his uncle Pawan Kalyan.
U is for Upasana Kamineni: The actor got married to long time love Upasana Kamineni on June 14, 2012, after dating for a long time. She comes from a wealthy well-renowned family, and they are considered a power couple in India.
V is for Vinaya Vidheya Rama: Although it was visually spectacular, the actor’s last film Vinaya Vidheya Rama under performed at the box office and didn’t generate the expected numbers when it released in 2019.
W is for Workout: The secret behind the actor’s toned physique is that he is a huge fitness enthusiast and has a rigorous daily routine. His wife is also into health and fitness.
X is for X Factor: The main thing that has turned Ram Charan into a star and given him that X Factor is his ability to give 100 per cent to every project, which has included doing his own stunts and taking care of his co-stars.
Y is for Yevadu: The actor starred opposite Shruti Haasan and British actress Amy Jackson in action thriller Yevadu, which was partially inspired by 1997 Hollywood film Face/Off. The film, later dubbed in Tamil and Malayalam, was remade in Bangladeshi as Gunda The Terrorist.
Z is for Zanjeer: The South Indian superstar made his Bollywood debut with 2013 film Zanjeer, which was a remake of the 1973 classic of the same name. The film, simultaneously shot in Hindi and Telugu, didn’t perform as expected, which meant the actor didn’t venture back into Bollywood.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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