BIRTHDAY SPECIAL REFLECTING THE LIFE AND CAREER OF SOUTH INDIAN CINEMA’S SUPERSTAR
by ASJAD NAZIR
THIS month South Indian superstar Samantha Akkineni turns a year older and will be celebrating her 33rd birthday on April 28.
The multi-award-winning actress has risen through the ranks in the past decade to become a formidable force in Indian cinema and delivered an impressive body of work. She also does philanthropic work and is married into a famous film family.
The A-list star, not surprisingly, has a huge fan base and they will all wish her well as she turns a year older. To mark Samantha turning 33, Eastern Eye decided to present 33 fun facts about her.
1. The commerce graduate started working as a model before successfully auditioning for her first film and starting an extraordinary journey in cinema.
2. Samantha is married to popular actor Naga Chaitanya, who is the son of legendary movie star Akkineni Nagarjuna. She had starred opposite him in her debut film Ye Maaya Chesave in 2010. The Telugu film earned her a Filmfare Award in Best Debut Actress category.
3. Although her second film as a lead, Baana Kaathadi (2010), was her first in Tamil cinema, it was actually the third in that language she had signed, but it came out before the other two.
4. Tamil romantic drama Moscowin Kavery (2010) was her third film as a lead, but it was actually the first movie that she had ever signed.
5. She starred opposite Mahesh Babu in 2011 action comedy Dookudu, which became the highest grossing Telugu film at the time. It was described by the Los Angeles Times as “The biggest hit you’ve never heard of.”
6. In 2012, the popular star suffered a prolonged period of illness, which forced her to take an extended break. The ordeal inspired her to set up a charity supporting women and children.
7. Her film Eega (2012) was shot simultaneously in Tamil and Telugu. Both versions were so successful that the film was later dubbed in Hindi, Chinese and Swahili. It was the first Telugu film widely released in Africa.
8. Remarkably, in 2012, she shot the same romantic drama in three languages simultaneously with three different actors. She starred opposite Jiva in Tamil version Neethaane En Ponvasantham and with Nani in Telugu version Yeto Vellipoyindhi Manasu. A further Hindi version titled Assi Nabbe Poorey Sau opposite Aditya Roy Kapoor was 60 per cent complete, but shelved.
9. At the Filmfare Awards (South) in 2012, she won the Best Actress awards for Tamil and Telugu for her performances in Neethane En Ponvasantham and Eega, respectively. Samantha became the second ever actress to achieve the feat after Revathi had secured both awards in 1992.
10. Her 2013 comedy drama Attarintiki Daredi opposite Pawan Kalyan became the highest grossing Telugu language film of all time when it released.
11. Samantha was diagnosed with diabetes at a young age and later played the role of a diabetic patient in 2013 film Satyamurthy.
12. One mantra she took on board and it helped her was to, not take yourself too seriously and with that regard, she likes people with a good sense of humour.
13. A remake of a 2016 Kannada film of the same name, Samantha’s 2018 thriller U Turn was a film that was shot simultaneously in Tamil and Telugu.
14. The A-list superstar starred in the second (Theri) and third (24) highest grossing Tamil films of 2016. Her release Janatha Garage was the highest grossing Telugu film of that year.
15. Her 2016 Telugu language film A Aa was loosely based on the novel Meena, which was previously adapted as a 1973 movie. She won a number of honours, including Filmfare South Best Actress award.
16. 2017 film Mersal became one of the highest grossing Tamil films in history.
17. Her hit 2018 Tamil film Irumbu Thirai ran for 100 days, and a dubbed Telugu version titled Abhimanyudu was released. A Hindi dubbed version titled The Return of Abhimanyu was also released.
18. Her 2019 hit film Oh Baby is a remake of 2014 South Korean film Miss Granny. A Bollywood and Hollywood remake of the same film are being planned.
19. Her hit 2020 release Jaanu is a Telugu remake of 2018 Tamil film ’96, but Samantha had initially rejected it thinking she wouldn’t be able to do it.
20. Although she made a quick cameo in 2012 film Ekk Deewana Tha, the actress has no intention of making the move to Bollywood despite getting multiple offers over the years and is happy acting in South Indian cinema.
21. Samantha will woo Hindi-speaking audiences in the second season of web serial The Family Man and plays a negative character in it.
22. The actress says she is inspired by late great Hollywood legend Audrey Hepburn.
23. Whenever possible she avoids shooting after 6pm, so she can be home with her husband and have family time.
24. She has starred with all the superstars of South Indian cinema, including doing two or more films with Vijay, Suriya, Dhanush, Jr NTR and Mahesh Babu.
25. The actress is known as Sam, but is also addressed by the name of Yashoda by friends and family.
26. Samantha has a number of tattoos, which includes her husband’s name and one on the wrist of two arrows, which is a Roman symbol meaning ‘create your own reality’.
27. She loves to read and a favourite book is Rhonda Byrne’s bestseller The Secret.
28. London is her most favourite holiday destination.
29. A TV series that was a firm favourite for the actress was The West Wing.
30. She has always been praised for her fashion choices and is most comfortable wearing traditional Indian outfits.
31. Samantha once confessed to having a fear of snakes.
32. She and her husband are a power couple, and have the pet name ChaySam.
33. Samantha only believes in competing with herself and regularly praises fellow stars when they do good performances.
Six appeal
Six super performances of Samantha Akkineni:
Neethaane En Ponvasantham (2012): The Tamil language romantic drama saw her play one half of a couple at different stages of their lives. She played the same role equally well in Telugu romance Yeto Vellipoyindhi Manasu opposite a different leading man.
Eega (2012): One of the most unique films made in India saw Samantha deliver an award-winning performance of a heartbroken woman who teams up with a lost love reincarnated as a housefly, to take revenge on the man who murdered him.
A Aa (2016): The actress won further accolades for her performance in a film that was both a relatable romance and family drama.
Super Deluxe (2019): The multi-layered Tamil drama sees the actress deliver a stand-out performance in an ensemble cast as a cheating wife stuck with a dead body.
Oh, Baby (2019): The hit comedy saw her play a 70-year-old woman who magically turns into a fun-loving 24-year-old.
Jaanu (2020): The Telugu romance is one of the best movies of 2020 and sees Samantha play a woman reunited with a former flame after many years.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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