SKINCARE is a part of beauty regimes all year round, and what needs to be done moves with the seasons. Whether it is hacks, techniques, lifestyle changes or the right routine, the correct knowledge can make a big difference.
Finding good products are near the top of a skincare to-do list. With that in mind, Eastern Eye’s resident beauty guru Raakhi Tanvi caught up with various experts to find out what products they recommend, including her own must-haves.
Manisha (International bridal makeup artist): Glam Glow’s Supermud clearing treatment has got to be one of my favourite mud masks. I have acne/ spot prone oily skin and this stuff works wonders.
The blend of glycolic, salicylic and lactic acids are chemical exfoliators, so give me a perfect boost. Supermud also contains charcoal and clay, which help to draw out excess oil, bacteria and impurities. If I get a spot, Lukewarm waterdrop filters is best for the skin as it is the gentlest on your skin. I will use this as a spot treatment before bed. I also use this before applying my makeup for special events and even used it on my wedding day!
Instagram: @thelondonbeautystylist
Dr Anjali Mahto (Consultant dermatologist and author of The Skincare Bible): I like the Murad AHA/BHA exfoliating cleanser and use this most days of the week for facial cleansing. It contains a combination of glycolic, lactic and salicylic acid to aid chemical exfoliation and remove the upper layer of dead skin cells.
Salicylic acid reduces oil production and is helpful for acne-prone skin, whilst the more gentle glycolic and lactic acid can help with skin brightening. The product is gentle and doesn’t create excessive over-dryness of the skin. I will also occasionally use it on the neck, upper chest and back in the shower for exfoliation.
Instagram: @anjalimahto
Payal Malde (makeup artist): During winter, my face tends to crack and I actually used Cetaphil moisturiser once when I had forgotten my face cream. I couldn’t believe how much it helped my skin. It provided a great base for my makeup, which usually cracks by the middle of the day in the colder months, as my eczema gets so bad. I am an advert for my own work and feel more confident in winter with my own makeup. I use this as a primer on clients who have dry skin too, to ensure lasting coverage. I can’t live without this cream and wish I’d known about it sooner.
Instagram: @payalmaldemua
Natasha Dauncey (Founder and owner of Apothaka®): I recommend my Barrier Support Serum with niacinamide (vitamin B3), hyaluronic acid and ceramide complex. I formulated it to support overall skin health, and this has a winning combination of ingredients in a lovely lightweight oil-free gel.
Applied to damp skin and sealed in with a moisturiser, it keeps skin healthy, hydrated and functioning at its best. Niacinamide supports healthy barrier function by reducing trans epidermal water loss (TEWL) and improving the water content of the surface layer of the skin with consistent use. It also has anti-inflammatory effects in acne and rosacea.
Ceramides naturally occur in the skin and play an important role in barrier function and water retaining abilities of the skin. Topically applied ceramides can hydrate skin and help reduce TEWL, and protect from sources of irritation. Barrier support contains three types of ceramides, which can repair a damaged skin barrier, with anti-inflammatory and anti-bacterial properties.
Hyaluronic acid (HA) is a humectant found in the skin, which gives it volume and keeps it supple. Topical HA hydrates the upper layer of the skin, which is important as hydrated skin functions better. It also softens and smoothens the skin, as well as improving how the skin looks, to offer hydration on different levels.
Instagram: @apothakaskincare
Zarrine: One of my favourite skincare steps has to be cleansing, and at the moment I absolutely love The Cleansing Concentrate from Deviant Skincare. This lovely indie beauty brand makes a couple of my favourite products and their brand new ethos is to create effective formulas that surpass skincare trends and respect all ages, skin types and genders.
This cleanser is a vivid green, nutty smelling, luxuriously melty jelly-balm that effortlessly breaks down and emulsifies all makeup, even mascara. I have combination skin so this balm to milk cleanser is perfect for me, but it is especially suitable for problematic/sensitive skin types, which react to essential oils and fragrance.
This is due to a succinct but wholesome ingredients list including hemp seed oil, cucumber seed oil, borage seed oil and broccoli seed oil. This gives the cleanest skin I’ve experienced post first cleanse and it’s a favourite product of mine.
Instagram: @zarrine_beautyjunkie
Raakhi Tanvi: I have suffered from adulthood acne for years now. I purchased the Murad Retinol range in November and my skin has never been better. Retinol is an exfoliating, anti-aging, anti-breakout ingredient and there is so much information available about what type of retinol could work for you. It’s always best to start with a lower percentage concentrate and build up.
Instagram: @raakhitanvimakeup
RAAKHI’S SECRET SKINCARE TIPS:
– Cleanse your face for a full minute.
– Always apply serum to a slightly damp face (damp with a toner).
– Gently pat products in instead of rubbing, especially serums.
– A good cuticle oil will make your gel manicure last longer.
– Sleep on a silk pillowcase, as it’s kinder on the skin and hair!
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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