Sufiyana Pyaar Mera set to go off-air

Grabbing the audience's attention in a time when there is a slew of shows on various general entertainment channels is not easy. There is a fierce competition in the market with every platform trying their best to offer something new and fresh. The unbridled growth and peaking popularity of the digital medium has only worsened things for the television industry. In such scenarios, when a show fails to prove its worth, the channel does not think twice before axing it.

Star Bharat’s once popular show Sufiyana Pyaar Mera seems to have met the same fate. According to reports, the show is set to go off-air due to poor ratings on the TRP chart. Produced by LSD Films, Sufiyana Pyaar Mera features Helly Shah, Rajveer Singh and Vijayendra Kumeria in principal roles. Despite constant efforts from the entire cast and crew, the show just could not arrest the audience's eyeballs. And now, the channel has decided to pull the plug on ut as it has been underperforming with low TRPs.

Confirming the development, Helly Shah told a popular online publication, “Yes, we were informed yesterday itself. We feel bad, but the show must go on. I am happy that a show like Sufiyana Pyaar Mera came my way. It was challenging for me to play a double role, but it gave me a different experience and exposure.”