The Jaipur Literature Festival makes its debut in Madrid
The 10th international extension of the literary festival aspires to serve as “a bridge between the diverse and vibrant literatures of Spain and India”.
Thousands of kilometres away from its city of origin, the Jaipur Literature Festival (JLF) began on Thursday evening (01). The festival debuted in the Spanish capital with an aim to provide a platform for the exploration of Spanish writing.
JLF Valladolid Spain, hosted in the northwestern city, is set to convene a diverse gathering of writers, thinkers, artists, and poets, fostering stimulating dialogues and conversations on a wide range of subjects, including fashion and design, history, visual art, literary fiction, and poetry.
The 10th international extension of the literary festival aspires to serve as "a bridge between the diverse and vibrant literatures of Spain and India".
Speaking during the opening ceremony, Indian ambassador to Spain, Dinesh K Patnaik, highlighted the shared diversities between the two countries.
“A literary grouping of English, Spanish and Indian language is something we are really keen on. We are also looking at Indian diversity, Spain has the same diversity. Every 100 miles in Spain also is a different country, and yet it's Spanish. So, we are very similar. Similar thoughts, similar family values, we love music, we love children. So, if you put it all together, we have something very unique,” the ambassador said.
Over the course of three days, the literary event will bring together a diverse group of Spanish and Indian writers, scholars, diplomats, musicians, and actors. Among the notable participants are Congress MP Shashi Tharoor, writers Vikram Chandra, Deepti Kapoor, Oscar Pujol, Agustin Paniker, and Pallavi Aiyar, as well as poets Ranjit Hoskote and Raquel Lanseros.
The lineup also includes foreign affairs expert Ana Palacio and Portuguese politician Bruno Macaes.
Sanjoy K Roy, the managing director of Teamwork Arts, expressed the significance of holding JLF in Spain, emphasising that it serves as an opportunity to explore the Spanish-speaking world and introduces Indian audiences to writers from that region.
“This is our first offering in Europe. For us, it is really an entry into a language that we in India are not necessarily familiar with. Despite the language's incredible push to get everybody to learn Spanish, we are still ignorant about the writers from your part of the world,” he said.
The event will also see the presence of notable Indian singers Usha Uthup, Vidya Shah, actor Kabir Bedi, and the Kutle Khan Project, alongside Spanish musicians including German Diaz, Raul Olivar Flamenco Trio, Pablo Oliva, and dancer Monica de la Fuente.
Diwali celebration tomorrow kicks off business with ticketed workshops and networking.
Model taps into growing demand for inclusive, heritage-focused experiences.
Platform targets not just south Asians seeking cultural connection, but everyone.
Creating cultural belonging
Priyanka Patel, curator of The Empowered Desi, a new events platform for south Asians seeking cultural connection, is here with a Diwali celebration on Saturday (18) at Fargo Village in Coventry. The venture was born from personal experience – Patel felt "isolated and neglected" growing up without many south Asian friends. Spotting a gap in the market, she's now building a business around creating inclusive spaces for south Asians regardless of religious or regional background.
Diwali-themed , Paint N Sip event in Coventry marks the venture's next partnership with local business Sugar and Spice, Patel is offering a ticketed experience featuring diya decorating workshops, Indian grazing boards with chai, and jewellery stations where guests can take home jhumkas and bangles. The Diwali format combines cultural celebration with networking opportunities, with south Asian attire preferred.
Empowerment through experience
I couldn't talk about the festivals we celebrate, the type of Indian food we have, and also the clothes we wear for special occasions," Patel told BBC."I felt that I couldn't express my individuality, which in turn affected my confidence and self-worth." She realised that lack of cultural belonging represented an untapped market.
The business model centres on experiential events that blend tradition with social connection. The first workshop held on September (20) focused on bento cake decorating, a trendy format paired with south Asian networking. Patel aims for attendees to "feel empowered and inspired."
With South Asian Heritage Month highlighting the importance of cultural spaces, The Empowered Desi positions itself at the intersection of community building and commercial viability. Patel's betting that others share her experience and are willing to pay for a sense of belonging.
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