Pramod Thomas is a senior correspondent with Asian Media Group since 2020, bringing 19 years of journalism experience across business, politics, sports, communities, and international relations. His career spans both traditional and digital media platforms, with eight years specifically focused on digital journalism. This blend of experience positions him well to navigate the evolving media landscape and deliver content across various formats. He has worked with national and international media organisations, giving him a broad perspective on global news trends and reporting standards.
THE Chinese video-sharing app TikTok was the world's most downloaded app in 2020, market tracker App Annie has said.
It overtook Facebook and its messaging platforms, including WhatsApp. TikTok was the fourth most downloaded app in the previous year.
The research firm said that TikTok surged in popularity despite efforts by former US president Donald Trump to ban it or force a sale to US-based investors.
TikTok, owned by China-based ByteDance, is believed to have one billion users worldwide including more than 100 million in the US, and its short-form videos are especially popular with young smartphone users.
US President Joe Biden in June revoked executive orders from his predecessor seeking to ban TikTok and Chinese-owned WeChat from US markets on national security concerns but ordered a review of the potential risks of foreign-owned internet services.
While the political debate about the video-snippet sharing sensation roiled, TikTok climbed from the fourth most downloaded app in 2019 to the top spot last year, according to App Annie data.
On the way, TikTok stepped over Facebook and two of the US internet giants texting apps Messenger and WhatsApp, the market tracker determined.
TikTok's popularity has prompted Facebook-owned Instagram to add video features to ride the hot trend.
Meanwhile, TikTok last month began letting users post videos up to three minutes in length, tripling the prior cap to stay ahead of competitors.
Facebook has argued that the surge in TikTok's popularity undercuts claims from antitrust enforcers in the US that the California group dominates social networking.
Users can now restrict AI-generated visuals across select categories.
Pinterest will make “AI-modified” content labels more visible.
The update aims to restore trust amid growing user backlash.
Pinterest responds to complaints over AI-generated ‘slop’
Pinterest has rolled out new controls allowing users to reduce the amount of AI-generated content in their feeds, following widespread criticism over an influx of synthetic images across the platform.
The company confirmed on Thursday that users can now personalise their experience by limiting generative imagery within specific categories such as beauty, art, fashion, and home décor. The move comes as many long-time users voiced frustration that their feeds were increasingly dominated by low-quality AI visuals, often referred to online as “AI slop.”
Pinterest, which serves as a hub for creative inspiration and shopping ideas, has faced growing scrutiny from both users and media outlets questioning whether its algorithmic changes have diluted the quality and authenticity of its content.
New personalisation settings and clearer labels
The new controls can be found under the “Refine your recommendations” section in the app’s Settings menu. Users will be able to opt for reduced exposure to AI-generated posts in certain categories, with more options expected to be added later based on feedback.
In addition, Pinterest said it will make its existing “AI-modified” labels more prominent. These labels appear on posts identified through image metadata or Pinterest’s detection systems as being partially or fully AI-generated.
The platform is also encouraging user feedback. When users encounter Pins they find less appealing due to synthetic imagery, they can use the three-dot menu to flag them and adjust their preferences accordingly.
The update has started rolling out across Pinterest’s website and Android app, with iOS support to follow in the coming weeks.
Balancing creativity with user trust
Matt Madrigal, Pinterest’s Chief Technology Officer, said the company’s focus remains on maintaining an authentic, inspiring experience for its community.
“With our new GenAI controls, we’re empowering people to personalise their Pinterest experience more than ever, striking the right balance between human creativity and innovation,” Madrigal said.
Pinterest’s move comes as research cited by the company suggests that AI-generated visuals now account for more than half of all online content. By giving users direct control over how much of that material they see, Pinterest hopes to preserve its reputation as a platform driven by genuine creativity rather than automated output.
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