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With six films in hand, Akshay Kumar is the busiest Bollywood star

Akshay Kumar is one of the most versatile actors in Hindi cinema. In the past few years, he has done movies in every possible genre. Be it romance, action, comedy or rom-com, the superstar has served every genre to the audience. At the moment, Akki has almost half a dozen films in his pocket, which makes him one of the busiest actors in the industry.

Today, Kumar added yet another new film to his list by announcing his latest project titled Bachchan Pandey. Well-known film critic and trade analyst Taran Adarsh shared the first poster of the film on Twitter earlier today. If the first-look of Kumar in Bachchan Pandey is anything to go by, it seems he will play yet another patriotic character in the film.


“Akshay Kumar in and as Bachchan Pandey, the newest collaboration of Akshay and producer Sajid Nadiadwala. Directed by Farhad Samji... Christmas 2020 release,” wrote Taran Adarsh on his Twitter handle.

But before Bachchan Pandey hits the shooting floor, Akshay Kumar will be seen in at least five high-profile projects. His upcoming film Mission Mangal is set to hit the silver screen on 15th August. Housefull 4, the fourth instalment of the Housefull franchise, is scheduled to roll into cinemas on 26th October.

Dharma Productions’ much-talked-about film Good News comes out on 27th December. The movie reunites Kumar with Kareena Kapoor Khan after a decade. Rohit Shetty’s cop-drama Sooryavanshi will be Akshay Kumar’s first release in 2020, which is set to hit the marquee on 27th March. Sooryavanshi will be followed by horror-comedy Laxmmi Bomb on 5th June.

Talking to an Indian daily, Akshay Kumar recently said that he has started exploring different genres so that nobody gives him any tags. “I have learned that if I do different genres, I won’t be tagged. So I decided I have to do different kinds of films. I am thankful to people and the media for criticising me to that point and bringing out the best in me,” said the superstar.

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Growing focus on personality rights as misuse of celebrity likeness increases online

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Alia Bhatt’s altered images by Pakistani brand spark fresh debate on celebrity image rights

Highlights

  • Alia Bhatt’s morphed images used by a Pakistani brand without clear endorsement
  • Incident raises concerns around consent, digital manipulation and misleading advertising
  • Growing focus on personality rights as misuse of celebrity likeness increases online

When endorsement is assumed, not agreed

The unauthorised use of Alia Bhatt’s altered images by a Pakistani brand has reignited a familiar concern in digital advertising. Campaigns that visually mimic endorsements can easily blur the line between association and approval.

For audiences, such edits can appear credible at first glance. When a well-known face is integrated into promotional material, the assumption of endorsement often follows. Without clear consent, that assumption risks misleading consumers while benefiting from the celebrity’s influence.

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