ZEE5, one of the leading homegrown OTT platforms in India, has dropped the trailer of their upcoming romantic film, titled Bamfaad. The movie marks the acting debut of Aditya Rawal, the son of veteran actors Paresh Rawal and Swaroop Sampat. Playing the female lead opposite him will be actress Shalini Pandey who shot to fame after the riotous success of her Telugu film Arjun Reddy (2017) opposite Vijay Deverakonda.
Set in the city of Allahabad against a romantic volatile backdrop, Bamfaad promises to bring an unusual yet raw and edgy love story to the fore. The trailer starts by focusing on the crackling chemistry between Neelam & Nasir with a beautiful romantic track in the background. The two then witness themselves in a brawl with Jigar when the scenario turns volatile and tests their love. Nasir’s closing lines in the trailer will leave you asking for more.
If you are wondering what does Bamfaad mean, it is a North Indian slang for an explosion, which is a perfect terminology to allude to the lead pair. In addition to Aditya Rawal and Shalini Pandey, the film also stars Vijay Varma and Jatin Sarna in important roles. Presented by Anurag Kashyap, Bamfaad marks the directorial debut of Ranjan Chandel.
Talking about the film, Chandel had earlier said, "Bamfaad is a heartfelt script to be brought to life on the screens. Aditya and Shalini are the perfect match for the characters we envisioned. I still remember, the casting director Taran Bajaj and I reached out to many experienced actors as well but Aditya and Shalini just made it feel apt and looked refreshing together. While we are currently living in challenging times with the pandemic, I feel like releasing this film on a digital platform like ZEE5 will give it the reach it deserves. This film is made with a lot of love and will touch many hearts."
Produced by JAR Pictures and Shaika Films, Bamfaad is scheduled for its grand premiere on 10th April, exclusively on ZEE5, the largest creator of Original content in India.
Forum brings UK and Chinese film professionals together to explore collaborations.
Emerging British-Asian talent gain mentorship and international exposure.
Small-scale dramas, kids’ shows, and adapting popular formats were the projects everyone was talking about.
Telling stories that feel real to their culture, yet can connect with anyone, is what makes them work worldwide.
Meeting three times a year keeps the UK and China talking, creating opportunities that last beyond one event.
The theatre was packed for the Third Shanghai–London Screen Industry Forum. Between panels and workshops, filmmakers, producers and executives discussed ideas and business cards and it felt more than just a summit. British-Asian filmmakers were meeting and greeting the Chinese industry in an attempt to explore genuine possibilities of working in China’s film market.
UK China film collaborations take off as Third Shanghai London Forum connects British Asian filmmakers with Chinese studios Instagram/ukchinafilm
What makes the forum important for British-Asian filmmakers?
For filmmakers whose films explore identity and belonging, this is a chance to show their work on an international stage, meet Chinese directors, talk co-productions and break cultural walls that normally feel unscalable. “It’s invaluable,” Abid Khan said after a panel, “because you can’t create globally if you don’t talk globally.”
And it’s not just established names. Young filmmakers were all around, pitching ideas and learning on the go. The forum gave them a chance to get noticed with mentoring, workshops, and live pitch sessions.
Which projects are catching international attention?
Micro-dramas are trending. Roy Lu of Linmon International says vertical content for apps is “where it’s at.” They’ve done US, Canada, Australia and next stop, Europe. YouTube is back in focus too, thanks to Rosemary Reed of POW TV Studios. Short attention spans and three-minute hits, she’s ready.
Children’s and sports shows are another hotspot. Jiella Esmat of 8Lions is developing Touch Grass, a football-themed children’s show. The logic is simple: sports and kids content unite families, like global glue.
Then there’s format adaptation. Lu also talked about Nothing But 30, a Chinese series with 7 billion streams. The plan is for an english version in London. Not a straight translation, but a cultural transformation. “‘30’ in London isn’t just words,” Lu says. “It’s a new story.”
Jason Zhang of Stellar Pictures says international audiences respond when culture isn’t just a background prop. Lanterns, flowers, rituals, they’re part of the plot. Cedric Behrel from Trinity CineAsia adds: you need context. Western audiences don’t know Journey to the West, so co-production helps them understand without diluting the story.
Economic sense matters too. Roy Lu stresses: pick your market, make it financially viable. Esmat likens ideal co-productions to a marriage: “Multicultural teams naturally think about what works globally and what doesn’t.”
The UK-China Film Collab’s Future Talent Programme is taking on eight students or recent grads this year. They’re getting the backstage access to international filmmaking that few ever see, including mentorship, festival organising and hands-on experience. Alumni are landing real jobs: accredited festival journalists, Beijing producers, curators at The National Gallery.
Adrian Wootton OBE reminded everyone: “We exist through partnerships, networks, and collaboration.” Yin Xin from Shanghai Media Group noted that tri-annual gathering: London, Shanghai, Hong Kong create an “intensive concentration” of ideas.
Actor-director Zhang Luyi said it best: cultural exchange isn’t telling your story to someone, it’s creating stories together.
The Shanghai-London Screen Industry Forum is no longer just a talking shop. It’s a launchpad, a bridge. And for British-Asian filmmakers and emerging talent, it’s a chance to turn ideas into reality.
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